hmmm
All I really knew was that I had found the perfect place on the perfect wave, and I had remained there endlessly. Forever.
Allan Weisbecker, from In Search of Captain Zero: A Surfer’s Road Trip Beyond the End of the Road.
Do women make better lawyers than men?
May 31, 2008
The very question is likely to be viewed as heretical in some quarters of the legal profession, but this ad for US firm Schroder, Joseph Associates LLC invites the question. “Let us make the case for your company”, says the ad, having discreetly trumpeted the 100 per cent female-owned firm’s impressive (and aggressive) litigation record.
However, online advertising and marketing commentator Adrants is not on message with Schroder.
“While the ad might be compelling on one level, what does it say about the men, if any, who work for the firm?” says anguished of Adrants. “Surely, they must be good lawyers as well or they would have been booted out the door long ago.”
Adrants also declaims as follows: “Ever notice how women, when in conflict with another, or with a man for that matter, discuss the issue at great length until every last feeling is expressed? Ever notice how men, when in conflict with another (but not a woman), just punch each other, offer up a fist bump or brush it off with a ‘no worries, dude?’ Though some might debate the point, that’s not sexist. It’s just a natural difference in the way men and women deal with confrontation and disagreement.”
This, as Carolyn Elefant at Law.com points out, is an example of “gender stereotype”. It’s also rather sloppy and cliched. But no matter. What do you think? Is one sex naturally better than the other at law?
How is a logo created?
May 31, 2008
Some equations providing illumination on the dark art of logo creation appear at Logologos. Blade is not sure if they are of cast-iron veracity, but is indebted to the good folk of Limited Fun for bringing them to his attention.
The Starbucks siren
May 30, 2008
Exactly what message is Starbucks hoping to convey by way of its new logo? See this story in The Times for more.
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Thought for the day
In Joust
The Daily Mail brings us news that some dogs are as clever as toddlers. Apparently infallible scientific analysis reveals that they can understand up to 250 words and gestures, count to five and perform simple arithmetic. The Border Collie is the brightest of hounds, while the Bassett Hound is the dumbest.
The 3rd and 4th most [...]
About Spada
Knowledge Bank
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn. This article was originally published in Solicitors Journal, Practice Management Supplement, 28 April 2009, and has been reproduced by kind permission.
Environmental Reporting: Trends in FTSE 100 Sustainability Reports
In the latest of our series of white papers, Spada Research examines trends in environmental reporting. The white paper is available for download here.
Now available for download here is Spada’s latest white paper. Entitled ‘The Laity Bytes Back’, the paper looks at Web 2.0 and the professions.
In this paper, published in the International Journal of Business and Economics, David Brock, Tal Yaffe and Mark Dembovsky scrutinise large law firms, their strategies and measures of their effectiveness.
In this article, Gavin Ingham Brooke, MD of Spada, looks at how US law firms should approach hiring a UK PR agency. The piece is reproduced from Strategies – The Journal of Legal Marketing by kind permission of the Legal Marketing Association.
Towards 2012 – The New Legal Landscape
Spada’s white paper on the impact of the Legal Services act is now available to download here. The research recently featured on the front page of the Law Society Gazette.
Information Inflation: Can the Legal System Adapt?
George L. Paul, a partner in Lewis and Roca, LLP and Jason R. Baron, Director of Litigation at the National Archives and Records Administration, discuss the “new inflationary dynamic” of information in this article from the Richmond Journal of Law and Technology. How do vast quantities of new writing forms challenge the legal profession, and how should lawyers adapt?
To suggest material for inclusion in Knowledge Bank, please e-mail us at spada@spada.co.uk or call + 44 207 269 1430