The very question is likely to be viewed as heretical in some quarters of the legal profession, but this ad for US firm Schroder, Joseph Associates LLC invites the question. “Let us make the case for your company”, says the ad, having discreetly trumpeted the 100 per cent female-owned firm’s impressive (and aggressive) litigation record. [...]
Some equations providing illumination on the dark art of logo creation appear at Logologos. Blade is not sure if they are of cast-iron veracity, but is indebted to the good folk of Limited Fun for bringing them to his attention.
Exactly what message is Starbucks hoping to convey by way of its new logo? See this story in The Times for more.
Predictions of the death of the traditional 30-second advertising slot have been doing the rounds for a couple of years. By common consent, the rise of diverse forms of new media in the Web 2.0 landscape has made TV commercials look tired and stale. How, then, does a brand go about harnessing television’s reach and [...]
Check out this snippet from Hold the Front Page – thanks to a request under the freedom on information laws, we now know that police forces spend some £40m a year on PR. The image below, of Sue Southern of West Midlands Police, is courtesy of West Midlands Police Press and PR Department.
Is there a geek inside all of us?
Excellent Nike ad
Memo to would-be hacks: good writing is no longer a tool of your trade
Released almost a year ago, Spada’s groundbreaking research report, British Professions Today, is available for free download
This bank is so well designed that many of its staff never go home (allegedly)
In the latest of our series of white papers, Spada Research examines trends in environmental reporting.
After a raft of phone-hacking admissions and allegations, we are no longer seen as the gruff but dependable watchdog. Neville Thurlbeck, formerly of the News of the World (part of his Damascene conversion; to be continued).