Articles: May, 2008

Do women make better lawyers than men?

May 31, 2008

The very question is likely to be viewed as heretical in some quarters of the legal profession, but this ad for US firm Schroder, Joseph Associates LLC invites the question. “Let us make the case for your company”, says the ad, having discreetly trumpeted the 100 per cent female-owned firm’s impressive (and aggressive) litigation record. [...]

How is a logo created?

May 31, 2008

Some equations providing illumination on the dark art of logo creation appear at Logologos. Blade is not sure if they are of cast-iron veracity, but is indebted to the good folk of Limited Fun for bringing them to his attention.

The Starbucks siren

May 30, 2008

Exactly what message is Starbucks hoping to convey by way of its new logo? See this story in The Times for more.

Will live commercials save TV?

May 30, 2008

Predictions of the death of the traditional 30-second advertising slot have been doing the rounds for a couple of years. By common consent, the rise of diverse forms of new media in the Web 2.0 landscape has made TV commercials look tired and stale. How, then, does a brand go about harnessing television’s reach and [...]

Police spend £40m a year on PR

May 30, 2008

Check out this snippet from Hold the Front Page – thanks to a request under the freedom on information laws, we now know that police forces spend some £40m a year on PR. The image below, of Sue Southern of West Midlands Police, is courtesy of West Midlands Police Press and PR Department.