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Brand management starts with the office boy (or girl)

June 27, 2008

Keeping your staff happy may amount to more than mere office politics. Tangible brand benefits can accrue too, as this piece at Wealth Briefing argues.

“The key to delivering a successful customer experience is building and maintaining employee engagement, crucial in an industry where word of mouth and reputation are key in the attraction and retention of clients. Ultimately, keeping your promise to clients may mean keeping your promise to employees, as well.”

So says Ago Cluytens, the Global Head of Marketing at ING Private Bank, and it’s difficult, if not impossible, to  counter his views. A happy, motivated and fulfilled workforce will perform better for your business than a disgruntled one; Cluytens reminds us that this applies just as much to the junior delivering the mail as the decision-makers in the boardroom.

Wealth managers: how to exploit untapped markets

June 27, 2008

There’s an interesting piece at Wealth Briefing. How do wealth managers – a breed whose sector continues to grow despite economic woes elsewhere – exploit untapped markets? Click here to find out.

The costly business of domain name deregulation

June 27, 2008

The Internet Corporation for Assigned Names and Numbers (ICANN) yesterday announced what is being billed as a “massive liberalisation” of the internet’s naming system.

As The Times reports here, ICANN has “approved a ‘land grab’ for new web addresses that will allow people to apply for any top-level domain name… Scripts other than Latin – for example Chinese, Japanese, Arabic and Cyrillic — will also be allowed, opening up the internet to many millions in the Middle East and Asia.”

But what has also been described as a “free-for-all” comes at a price. It’ll cost $100,000 to acquire one of the new names. Moreover, ICANN reserves the right to reject applications on the basis of “morality or public order.” Hence the adult industry is still some way from its longed-for .xxx domain, and putative cyber-squatters will also be dealt with via ICANN’s sophisticated monitoring systems.

Overall, the changes seem designed to cater for big business rather the individual. Are they in keeping with the democratic spirit of the web? To find out more before you decide, click here.

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