With thanks to Mark King for the heads up, Ted McConnell, Procter & Gamble’s head of marketing, has boldly declared that those who wish to “monetize” social network platforms are “arrogant”. McConnell attacked the notion of corporate advertising on the likes of Facebook at a digital media conference in Ohio last weekend. Brand Republic has [...]
The Guardian carried a fascinating story on Saturday revealing how two South West News’ journalists deployed avatars on Second Life to track down Amy Taylor and David Pollard, who made the news last week for their innovative virtual/real divorce. The couple were initially reluctant to talk to the media but, it seems, happy to converse [...]
‘Sustainability’ is a word whose precise meaning is all too often occluded by its seeming omnipresence. Everyone deploys it at the drop of an environmentally-friendly hat, but what, really, does it mean? Moreover, how does ‘Sustainability’, howsoever defined, coalesce with PR? Spada Research has been analysing this as part of research into trends in environmental [...]
This card is doing the rounds in the City…
Should you create a Wikipedia entry for your own company and its products and/or services? Or, if you’re a writer, for your books? If you’re a composer, should you plug your achievements on the popular, free encyclopedia? Wikipedia goes from strength to strength and is as much a part of the rapidly developing Web 2.0 [...]
Is there a geek inside all of us?
Excellent Nike ad
Memo to would-be hacks: good writing is no longer a tool of your trade
Released almost a year ago, Spada’s groundbreaking research report, British Professions Today, is available for free download
This bank is so well designed that many of its staff never go home (allegedly)
In the latest of our series of white papers, Spada Research examines trends in environmental reporting.
After a raft of phone-hacking admissions and allegations, we are no longer seen as the gruff but dependable watchdog. Neville Thurlbeck, formerly of the News of the World (part of his Damascene conversion; to be continued).