There’s a typically illuminating post at PR Squared commending a service called BackType. According to its website, BackType allows you to do the following: Claim your comments: Whenever you write a comment on a blog or other website, BackType attributes it to you. We give your comments a home where they can be discovered, followed [...]
Who’d have thought it? Peter Preston, for 20 years the editor of the Guardian, has penned a fond, almost elegiac piece about The Man Who Owns The News, Rupert Murdoch. That’s not what we call him here at Swordplay, but it is the title of the book under review in Preston’s Observer article, and one [...]
Oh dear. Martin Waller’s occasionally irascible fidelity to the truth may strike fear into Times’ night lawyers – he can, shall we say, be steadfast, veering to implacable, in his refusal to countenance changes to copy – but he is an excellent City diarist and, decidedly, not a man to trifle with. As, regrettably, appears [...]
Are zero interest rates on their way? The Express thinks so – click here to find out why – but one of its readers is having none of it: I don’t believe that there will be any further cuts. Nor should papers create expectations of such. Recessions are about correcting imbalances; we have to be [...]
Our research into viable alternative careers for professionals hit by the recession continues apace, but perhaps we should take a step back and consider the moment at which it all goes wrong. We refer to the dread meeting with one’s employer, at which he or she announces that the end has come. For Sam Leith, [...]
Is there a geek inside all of us?
Excellent Nike ad
Memo to would-be hacks: good writing is no longer a tool of your trade
Released almost a year ago, Spada’s groundbreaking research report, British Professions Today, is available for free download
This bank is so well designed that many of its staff never go home (allegedly)
In the latest of our series of white papers, Spada Research examines trends in environmental reporting.
After a raft of phone-hacking admissions and allegations, we are no longer seen as the gruff but dependable watchdog. Neville Thurlbeck, formerly of the News of the World (part of his Damascene conversion; to be continued).