I don’t care what you say about me. Just be sure to spell my name wrong.
Barbra Streisand, 1942 – present, American singer and actress.
Do correctly proportioned margins for text pages matter? Should paragraphs be indented? Can they survive if a space is inserted between them? How, exactly, to express points of suspension?
These and other questions will occur if you happen upon a new book on Jan Tschichold, master typographer. You might not have thought to ask them, but they’re there, lurking away. They await only answers.
The Independent brings us news of the world’s most desirable cities. The top three, according to a survey conducted by American management consultancy Mercer (which specialises in helping relocate corporate executives), are:
1. Vienna
2. Zurich
3. Geneva
We’re not sure of the criteria used by Mercer, but being extremely dull must have been high on the list.
The boring vista is courtesy of hansaviertal. They don’t make e’m like this anymore – but they do get close in Vienna, Zurich and Geneva.
In times in crisis, there are innovations which help your business to survive, and there are daft ideas which simply create more work for everyone. In which category is the FT’s plan to involve readers in the creation of its Monday leader column?
Here’s the deal. The FT’s new Arena blog is billed as recreating “a virtual editorial conference” by allowing readers to take part in debates which shape next Monday’s leaders. If the venture is successful, it’ll become a regular thing. It all seems rather bold, and if you check out this post from the Press Gazette, you’ll see that the headline writer was sufficiently moved to suggest that the FT was actively asking readers to write the leader column.
Needless to say, this isn’t what is happening. Even the FT’s readers, astute and intelligent as they are, might struggle over the peculiar craft of writing leaders, a skill best left to those who know exactly what they’re doing.
What, then, is the FT up to? Well, a closer look reveals that it’s engaging in a good old fashioned bit of Web 2.0 engagement with its audience, via the simple mechanism of a dedicated blog. Citizen journalism hasn’t taken over Fleet Street just yet. Praise be to those at the FT willing to put in the extra hours entailed by the Arena blog.

The Daily Mail brings us news that some dogs are as clever as toddlers. Apparently infallible scientific analysis reveals that they can understand up to 250 words and gestures, count to five and perform simple arithmetic. The Border Collie is the brightest of hounds, while the Bassett Hound is the dumbest.
The 3rd and 4th most [...]
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn. This article was originally published in Solicitors Journal, Practice Management Supplement, 28 April 2009, and has been reproduced by kind permission.
Environmental Reporting: Trends in FTSE 100 Sustainability Reports
In the latest of our series of white papers, Spada Research examines trends in environmental reporting. The white paper is available for download here.
Now available for download here is Spada’s latest white paper. Entitled ‘The Laity Bytes Back’, the paper looks at Web 2.0 and the professions.
In this paper, published in the International Journal of Business and Economics, David Brock, Tal Yaffe and Mark Dembovsky scrutinise large law firms, their strategies and measures of their effectiveness.
In this article, Gavin Ingham Brooke, MD of Spada, looks at how US law firms should approach hiring a UK PR agency. The piece is reproduced from Strategies – The Journal of Legal Marketing by kind permission of the Legal Marketing Association.
Towards 2012 – The New Legal Landscape
Spada’s white paper on the impact of the Legal Services act is now available to download here. The research recently featured on the front page of the Law Society Gazette.
Information Inflation: Can the Legal System Adapt?
George L. Paul, a partner in Lewis and Roca, LLP and Jason R. Baron, Director of Litigation at the National Archives and Records Administration, discuss the “new inflationary dynamic” of information in this article from the Richmond Journal of Law and Technology. How do vast quantities of new writing forms challenge the legal profession, and how should lawyers adapt?
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