Articles: April, 2009

Liverpool FC in Mobile Marketing Drive

April 27, 2009

Matthew Norman’s ever entertaining musings in the Independent bring us news today of a wonderful piece of merchandising by Liverpool football club. For a mere £14,490, you can snap up an exclusive, limited edition mobile phone complete with 18 diamonds encrusted on its back. You also get a very useful 22-carat gold-plated medallion. Norman feels [...]

Do Women Need Some Radical PR?

April 27, 2009

Many of the weekend’s papers ran stories about inequality between the sexes when it comes to pay.  There is still a 20% pay gap between men and women, though the government is proposing an Equality Bill, which, among other things, will compel employers to produce annual gender pay audits. At present, only 29% of firms [...]

Bankers Snaffle More Cash

April 27, 2009

An interesting nib from the Sunday Telegraph tells us that bankers, many of whom have lost their outsize bonuses, need not despair. Lloyds Banking Group, for one, is awarding its staff an average three per cent pay rise, with some senior executives to snaffle higher raises. The bank is increasing pay as a compensatory measure [...]

Janet Street-Porter in “I am a journalist” shock

April 27, 2009

Who’d have thought it? The Independent on Sunday yesterday published its 1,000th issue.  An admirable milestone, not least because of the difficulties faced by the paper in recent years (well, since its inception, in fact). By way of celebrating, the Sindy asked the eight editors to have been at the helm since its launch on [...]

Positive PR for Newspapers? Must Do Better

April 24, 2009

A somewhat curious piece appears in Editor & Publisher, where Donna Barrett writes to “set the record straight” about the woes afflicting the newspaper industry. Her piece reads as an attempt at some positive media PR in response to Clay Shirky’s definitive essay on the decline of newspapers, but for all its good intentions, it [...]