What are the ingredients for a killer press release? We’ve previously noted that good spelling and grammar is a sine qua non, for the illiterate press release is destined only for discovery by Benji the Binman (and he’s retired). We hesitate to state the obvious – that a press release needs to be attention-grabbing, and [...]
We rather enjoy learning that Sir Oliver Popplewell, the former High Court judge, became, during the three years in which he studied PPE at Oxford, the first undergraduate to attend a meeting of a student club addressed by someone he once sent to jail. The former inmate was Jonathan Aitken, and you can acquire of [...]
Blade is pleased to note the launch of Coastal View, a 16-page free colour tabloid which is being distributed to 20,000 homes and businesses in the borough of Redcar and Cleveland. Coastal View’s avowed aim is to bring only good news to its readers.
Will the idea catch on? We can only hope so. Stories about [...]
The Guardian explains here how swine flu could lead to a rise in employment law litigation. It seems that employers could find themselves sued if they fail take adequate precautionary steps in the workplace.
Our lust for compensation, and desire to apportion blame, appears to be boundless, but Blade is worried about one thing. Will there [...]
Blade objects, with the haughty disdain of a supermodel, to Max Davidson’s condemnation in the Telegraph of French President Nicolas Sarkozy as “a textbook case of an ageing man clinging to youth”.
Davidson lambasts Sarkozy for “sporting funky tracksuits and demonstrating his virility by taking a trophy wife”, not to mention the grave [...]
Southampton FC score a PR own goal
Is Google Street View a good thing?
Skype: coming to a courtroom near you?
Released almost a year ago, Spada’s groundbreaking research report, British Professions Today, is available for free download
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn.
In the latest of our series of white papers, Spada Research examines trends in environmental reporting.
It is the function of a judge not to make but to declare the law, according to the golden mete-wand of the law and not by the crooked cord of discretion.
Edmund Burke, from the Preface to Brissot’s Address.