In the professions, is wearing a suit a must? We suspect it might be. The PR upsides to being suited far outweigh the downsides. Here’s why.
1. Wearing a suit makes you look professional.
Like it or not, someone dressed casually never looks as slick as the person who’s chosen a suit. Good suits can even disguise [...]
Does Google need any PR? Probably not, but this story from the Guardian leaves a curious taste. It recounts how the British husband and wife team behind www.foundem.co.uk have been waging a three-year battle to get their price comparison website recognised by Google. The search engine behemoth carries out some 450 annual tweaks to its [...]
AMI’s new ‘Personal Satisfaction Guaranteed‘ ad is set to adorn various billboards in London but some commuters were unimpressed.
“In a recession, the only kind of personal satisfaction worth thinking about will be as a result of the return of the bonus culture,” said one City financier.
A West End lawyer was similarly unmoved. “I’d like to [...]
The Sunday Mirror magazine yesterday printed a peculiarly humiliating apology. The paper admitted, on page 3, that while it had “given the impression” that it had interviewed the model and writer Sophie Dahl for its 31 May magazine cover story, in fact it had simply recycled old quotes. As the Guardian has it here, the [...]
Is there a cautionary tale in the announcement that Kerry McCarthy, MP for Bristol East, is to be the government’s new media campaigns spokesperson? The news was orchestrated for publication via an embargoed press release, only for the Guardian to publish details of McCarthy’s appointment ahead of time. The paper then deleted the errant article, [...]
Southampton FC score a PR own goal
Is Google Street View a good thing?
Skype: coming to a courtroom near you?
Released almost a year ago, Spada’s groundbreaking research report, British Professions Today, is available for free download
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn.
In the latest of our series of white papers, Spada Research examines trends in environmental reporting.
It is the function of a judge not to make but to declare the law, according to the golden mete-wand of the law and not by the crooked cord of discretion.
Edmund Burke, from the Preface to Brissot’s Address.