In the professions, is wearing a suit a must? We suspect it might be. The PR upsides to being suited far outweigh the downsides. Here’s why. 1. Wearing a suit makes you look professional. Like it or not, someone dressed casually never looks as slick as the person who’s chosen a suit. Good suits can [...]
Does Google need any PR? Probably not, but this story from the Guardian leaves a curious taste. It recounts how the British husband and wife team behind www.foundem.co.uk have been waging a three-year battle to get their price comparison website recognised by Google. The search engine behemoth carries out some 450 annual tweaks to its [...]
AMI’s new ‘Personal Satisfaction Guaranteed‘ ad is set to adorn various billboards in London but some commuters were unimpressed. “In a recession, the only kind of personal satisfaction worth thinking about will be as a result of the return of the bonus culture,” said one City financier. A West End lawyer was similarly unmoved. “I’d [...]
The Sunday Mirror magazine yesterday printed a peculiarly humiliating apology. The paper admitted, on page 3, that while it had “given the impression” that it had interviewed the model and writer Sophie Dahl for its 31 May magazine cover story, in fact it had simply recycled old quotes. As the Guardian has it here, the [...]
Is there a cautionary tale in the announcement that Kerry McCarthy, MP for Bristol East, is to be the government’s new media campaigns spokesperson? The news was orchestrated for publication via an embargoed press release, only for the Guardian to publish details of McCarthy’s appointment ahead of time. The paper then deleted the errant article, [...]
Is there a geek inside all of us?
Excellent Nike ad
Memo to would-be hacks: good writing is no longer a tool of your trade
Released almost a year ago, Spada’s groundbreaking research report, British Professions Today, is available for free download
This bank is so well designed that many of its staff never go home (allegedly)
In the latest of our series of white papers, Spada Research examines trends in environmental reporting.
After a raft of phone-hacking admissions and allegations, we are no longer seen as the gruff but dependable watchdog. Neville Thurlbeck, formerly of the News of the World (part of his Damascene conversion; to be continued).