Can PR help rid Britain of binge drinking? We ask the question following the news that Radiator PR has been appointed by Club 18-30 to update its image. Radiator is a youth lifestyle agency with a significant presence in the surf industry, with clients such as Billabong, Relentless, Etnies and Fat Face. Such brands must [...]
Yesterday we spoke of the American lawyer whose legal secretaries had to be adept at more than mere paperwork. Our occasional scribe, Alex Wade, contacted us as soon as he read our post. “I have a story about something just as bizarre,” he said, perhaps a little too breathlessly. He said it concerned a French [...]
To cries of ‘Only in America’ we bring you news of a highly unusual ad for a legal secretary. We’ve previously noted Bruce Carton’s commendable work over at Legal Blog Watch (you’ll recall that he’s the man who stepped in when the estimable Carolyn Elefant forsook blogging for a return to full-time legal practice), and [...]
Swordplay took a keen interest in British National Party leader Nick Griffin’s appearance on BBC Question Time. Was it, as some feared, a publicity coup for the BNP – an early Christmas present, if you will – or was it a PR disaster? We asked our sometime scribe, Alex Wade, to stay up and watch [...]
While we’re on the subject of Robert Dee, doesn’t his case inevitably lead to an analysis of who precisely is the world’s worst tennis pro? For if Dee isn’t the world’s worst tennis pro, someone else must be. Indeed, it is surely possible that there are a number of very bad professional tennis players who [...]
Is there a geek inside all of us?
Excellent Nike ad
Memo to would-be hacks: good writing is no longer a tool of your trade
Released almost a year ago, Spada’s groundbreaking research report, British Professions Today, is available for free download
This bank is so well designed that many of its staff never go home (allegedly)
In the latest of our series of white papers, Spada Research examines trends in environmental reporting.
After a raft of phone-hacking admissions and allegations, we are no longer seen as the gruff but dependable watchdog. Neville Thurlbeck, formerly of the News of the World (part of his Damascene conversion; to be continued).