hmmm
All I really knew was that I had found the perfect place on the perfect wave, and I had remained there endlessly. Forever.
Allan Weisbecker, from In Search of Captain Zero: A Surfer’s Road Trip Beyond the End of the Road.
A Life Lived on Twitter (but not on aeroplanes)
November 27, 2008
Is it possible, for all the upsides to Web 2.0, that some people might take their commitment to it a tad too far?
Blade muses over this having just read an illuminating piece on Brand Republic about Web 2.0 guru Rohit Bhargava. The piece is headlined ‘A Life Lived on Twitter’, and if he’s not on Twitter, Bhargava, an author, marketer and public speaker who runs the must-read Influential Marketing Blog, seems to spend his every waking moment on one form or another of 21st century communications device.
Indeed, he says – via Twitter – that he “can’t wait” for the internet to be available on planes: “Eight hours undisturbed online while travelling by air would be the world’s most awesome thing.”
Pictured: A Quantas ad for its WiFi access on A380 and 747-400 planes (available, Blade believes, from February 2008).
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Knowledge Bank
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn. This article was originally published in Solicitors Journal, Practice Management Supplement, 28 April 2009, and has been reproduced by kind permission.
Environmental Reporting: Trends in FTSE 100 Sustainability Reports
In the latest of our series of white papers, Spada Research examines trends in environmental reporting. The white paper is available for download here.
Now available for download here is Spada’s latest white paper. Entitled ‘The Laity Bytes Back’, the paper looks at Web 2.0 and the professions.
In this paper, published in the International Journal of Business and Economics, David Brock, Tal Yaffe and Mark Dembovsky scrutinise large law firms, their strategies and measures of their effectiveness.
In this article, Gavin Ingham Brooke, MD of Spada, looks at how US law firms should approach hiring a UK PR agency. The piece is reproduced from Strategies – The Journal of Legal Marketing by kind permission of the Legal Marketing Association.
Towards 2012 – The New Legal Landscape
Spada’s white paper on the impact of the Legal Services act is now available to download here. The research recently featured on the front page of the Law Society Gazette.
Information Inflation: Can the Legal System Adapt?
George L. Paul, a partner in Lewis and Roca, LLP and Jason R. Baron, Director of Litigation at the National Archives and Records Administration, discuss the “new inflationary dynamic” of information in this article from the Richmond Journal of Law and Technology. How do vast quantities of new writing forms challenge the legal profession, and how should lawyers adapt?
To suggest material for inclusion in Knowledge Bank, please e-mail us at spada@spada.co.uk or call + 44 207 269 1430