Corporate Media Relations


We are all aware that this is an age of information overload. The internet has created a swathe of new news sources and rolling 24-hour news channels are proliferating – but some research suggests that in the face of overwhelming choice, individuals are retreating to the media brands which they know and trust. These factors make corporate media relations an increasingly complex and high-stakes game.

The financial crisis has also made the public value honesty more than ever – and has propelled company news onto the front pages of national broadsheets. Expert media relations advice for corporates has shifted from a ‘nice-to-have’ to an essential pre-requisite.

It is also increasingly important that corporate media relations is undertaken proactively. Journalists are under severe time pressure, and organisations that have taken the time to cultivate relationships can expect a fairer hearing when, or if, a crisis happens.