Corporate Media Training


At Spada we have helped corporate leaders and senior executives deal with all parts of the media: from daily newspapers, to broadcasters and the specialist trade press. Mock interviews with real journalists are a key part of our corporate media training, and we are skilled at helping those working in corporations or traditional single-discipline consultancies to turn their specialist knowledge into a message and a language the press and the reading or listening public can understand. Such media training for corporates doesn’t enable interviewees to decide exactly what appears in print – how could it? But we can coach them to control what they put on the record, to keep an interview on-subjects, and to stay calm under severe pressure.