Many large teams of professionals work not in single-discipline consultancies, but in a corporate structure. For those that do – in businesses from support services, to real estate, engineering or the media – they share many of the same public profile challenges as those working in single-discipline environments. There may be poor public understanding of their roles and the exact contribution they make to projects of vital public and commercial interest. Add to that the fact that some of the UK’s most important companies are not household names, and you have the sort of challenge that Spada’s wide corporate PR experience can help with.