Whilst professional services businesses, such as law firms, accountancy practices and actuaries, may be far from household names, the same cannot be said for the many large corporations who employ a high concentration of members of a profession. Obscure or, worse, attached to things you would rather not be known for, corporate reputation management is a business issue for them that cannot be ignored. At Spada, our experienced consultants are well aware that being a household name doesn’t mean that the press, public and other businesses fully understand what you do; and we have long experience in managing corporate reputations to ensure perception matches reality.