Green Media Relations


The media are often cynical about the commitment shown to the environment by businesses, including professional services businesses. At Spada we can understand that; in an era of 24-7 news, it is hard to take time out to separate spin from substance on green issues. From the surveyors, engineers, solicitors, barristers, architects, and project managers we advise, we know that environmental media relations is rapidly growing in importance as part of corporate social responsibility – or corporate responsibility for short. Establishing strong, long-term links with reporters and editors makes it more likely that they can understand our clients’ commitment to the environment. Successful green media relations increases clients’ chances for getting credit for what they do, and gives the press some context for a green news item that includes that business.