Green PR


It is hard for any business to avoid the environment as an issue. Managing its environmental impact, and demonstrating that it is doing so, has become a key reputational issue – creating a whole new discipline of environmental PR. What’s more, the importance of meeting public policy aims has increased with government’s influence over the economy through stimulus packages that carry conditions, making ‘green’ public relations a business imperative.

But alongside credible environmental initiatives are organisations who have just engaged in window dressing, or ‘greenwashing’ as it is sometimes known – generating some cynicism about everyone’s commitment to the environment. As a pioneering green public relations agency, the thought leadership work that Spada has done on environmental issues has helped clients with a credible record on the environment to stand out for their contribution in this area.