I don’t care what you say about me. Just be sure to spell my name wrong.
Barbra Streisand, 1942 – present, American singer and actress.
“This is an experiment. We’re trying to figure out what it’s going to mean to us, as editors and reporters and what it means to the home user. And we’re not in it to make money, we’re probably not going to lose a lot but we aren’t going to make much either.”
Thus spoke David Cole of the San Francisco Examiner 28 years ago, as he explained the paper’s foray into electronic publishing. Thanks to YouTube (inevitably), footage is available from a KRON TV interview at the time. The presenter’s last words are classic.
“The new telepaper won’t be much competition for the 20 cent street edition,” she says.
You can decide whether she was guilty of hubris, or blessed with disarming innocence, by watching the footage here. Image courtesy of School-Clipart.
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn. This article was originally published in Solicitors Journal, Practice Management Supplement, 28 April 2009, and has been reproduced by kind permission.
Environmental Reporting: Trends in FTSE 100 Sustainability Reports
In the latest of our series of white papers, Spada Research examines trends in environmental reporting. The white paper is available for download here.
Now available for download here is Spada’s latest white paper. Entitled ‘The Laity Bytes Back’, the paper looks at Web 2.0 and the professions.
In this paper, published in the International Journal of Business and Economics, David Brock, Tal Yaffe and Mark Dembovsky scrutinise large law firms, their strategies and measures of their effectiveness.
In this article, Gavin Ingham Brooke, MD of Spada, looks at how US law firms should approach hiring a UK PR agency. The piece is reproduced from Strategies – The Journal of Legal Marketing by kind permission of the Legal Marketing Association.
Towards 2012 – The New Legal Landscape
Spada’s white paper on the impact of the Legal Services act is now available to download here. The research recently featured on the front page of the Law Society Gazette.
Information Inflation: Can the Legal System Adapt?
George L. Paul, a partner in Lewis and Roca, LLP and Jason R. Baron, Director of Litigation at the National Archives and Records Administration, discuss the “new inflationary dynamic” of information in this article from the Richmond Journal of Law and Technology. How do vast quantities of new writing forms challenge the legal profession, and how should lawyers adapt?
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