FTSE 100 Sustainability: Big Report = Big Award?

November 17, 2008

‘Sustainability’ is a word whose precise meaning is all too often occluded by its seeming omnipresence. Everyone deploys it at the drop of an environmentally-friendly hat, but what, really, does it mean? Moreover, how does ‘Sustainability’, howsoever defined, coalesce with PR?

Spada Research has been analysing this as part of research into trends in environmental communications. Its latest white paper, Environmental Reporting: Trends in FTSE 100 Sustainability Reports, is now available. It is unprecedented in being the first measured account of the content and potential impact of the dominant means of corporate environmental communication, the formal report. There will be more on this soon, but for starters, here’s an intriguing and rather stark statistic: Spada’s  analysis shows that for every ten page increase in the size of a report the likelihood of a FTSE100 company winning an international environmental award increases by 30%.

There is an irony in the idea that if your company is prepared to chop down a few more trees than your competitors, in order to produce a bigger report than theirs, your chances of winning an environmental award go up, but it is not one imbued with sustainability.

For more on this, click here.

 

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Not so right said Fred

February 2, 2012
fred hat

So Farewell, then, Sir Fred Goodwin.

Now you are just Fred.

Not Right Said Fred, but plain Fred.

The Forfeiture Committee did for you.

No one had heard of it before,

But Dave said it had to act, and it did.

Trouble is that no one knows what to think.

Is it ‘Alas, poor Fred‘,

Or ‘Hurray! Sir Fred is dead!’?

We don’t know.

Do you?

By A. Mob, aged 1,378 and a half.

London Goes AWOL

January 31, 2012
CNN

STOP PRESS:

Fed up with being stuck on the Thames in south-east England, London yesterday decided to move. In a dramatic gesture which augurs ill for the Olympics, the city upped sticks and relocated to East Anglia.

Lawyers were not consulted about the move, and the city’s precise motivation remains unclear. However, financiers fear that London’s decision is a sign that it wishes to downsize. Moreover, a source from London said: “We no longer want to be Britain’s seat of power. If the Scots can deregulate, why can’t we? East Anglia is a nice place where nothing happens. It’s time for a quiet life. Please respect our right to privacy.”

Elsewhere, Birmingham did not do anything, but Manchester was seen to be packing its bags. “There’s an opportunity for us,” said Manchester. “We can become London.”

East Anglia said: “We don’t mind. It’ll be refreshing to be associated with something other than fens and flatness.”

A cartologist at CNN, which broke the extraordinary news, was later fired.

An excellent ad if ever there was one

January 25, 2012
legovader

We seem to be visually led this week but sometimes words proliferate far too much and letting an image do the talking is no bad thing. That’s another way of saying that ACCESS Agency’s work with Lego is absolutely top drawer.