All I really knew was that I had found the perfect place on the perfect wave, and I had remained there endlessly. Forever.
Allan Weisbecker, from In Search of Captain Zero: A Surfer’s Road Trip Beyond the End of the Road.
Here at Swordplay, we relish the end of the working week as much as the next man. But this weekend idleness will not be our fate. Instead, we are undertaking a trial run for the forthcoming 3-Day Novel Contest. This, “the world’s most notorious literary marathon”, has been going since 1977 and attracts scribes from around the globe. The task is simple: to produce “a masterwork of fiction” in 72 hours. Entrants require “adrenaline and the desire for spontaneous literary nirvana”, not to mention oodles of stamina. Writing begins at midnight on Friday night, and must stop by midnight on Monday night.
The 32nd Annual International 3-Day Novel Contest takes place on America’s Labour Day weekend, from September 5 to September 7.
As for this weekend, names of Swordplay’s denizens have been placed in a hat. The last name to be picked will be tasked with spending the weekend penning a masterpiece. He or she will be given Monday off, too, in order that the full 72 hour marathon can be experienced. Armed with the results of this experiment, Swordplay will be ready for the 3-Day Novel Contest, proper.
Meanwhile, the organisers state that preparing an outline is permissible. Here’s one we made earlier…
The Lost Weekend by Apollo Zen delves deep in the pysche of the City as its anti-hero, Warren Smorgasbord, finds himself trapped in a lift with only an old Silver Reed typewriter for company. Smorgasbord, the CEO of a major food, law and telecommunications company, finds himself compelled to write, gently, hesitantly at first, but then with increasing freneticism. Soon his fingers, wrists and elbows are aching as he unleashes tortured memory upon tortured fantasy, revealing the secrets of a life in which he has variously been a suspension bridge engineer, shipwright, playwright, copywriter, aviator, lift attendant, corruptible but uncorrupted politician and aficionado of Chelsea basements. But just as The Lost Weekend surges inexorably towards its climax the doors of the lift are wrenched open by a man holding a gun. It is at this moment that Smorgasbord realises that he will never, ever recover the weekend that was. In brutally dissonant, unabashed and honest prose, Apollo Zen reveals the the hidden impulses and inner demons of Smorgasbord, a man for whom three days in a lift represented both his apotheosis – and his nadir.
Pictured: the cover of Day Shift Werewolf by Jan Underwood, the winner of the 2005 3-Day Novel Contest.
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn. This article was originally published in Solicitors Journal, Practice Management Supplement, 28 April 2009, and has been reproduced by kind permission.
Environmental Reporting: Trends in FTSE 100 Sustainability Reports
In the latest of our series of white papers, Spada Research examines trends in environmental reporting. The white paper is available for download here.
Now available for download here is Spada’s latest white paper. Entitled ‘The Laity Bytes Back’, the paper looks at Web 2.0 and the professions.
In this paper, published in the International Journal of Business and Economics, David Brock, Tal Yaffe and Mark Dembovsky scrutinise large law firms, their strategies and measures of their effectiveness.
In this article, Gavin Ingham Brooke, MD of Spada, looks at how US law firms should approach hiring a UK PR agency. The piece is reproduced from Strategies – The Journal of Legal Marketing by kind permission of the Legal Marketing Association.
Towards 2012 – The New Legal Landscape
Spada’s white paper on the impact of the Legal Services act is now available to download here. The research recently featured on the front page of the Law Society Gazette.
Information Inflation: Can the Legal System Adapt?
George L. Paul, a partner in Lewis and Roca, LLP and Jason R. Baron, Director of Litigation at the National Archives and Records Administration, discuss the “new inflationary dynamic” of information in this article from the Richmond Journal of Law and Technology. How do vast quantities of new writing forms challenge the legal profession, and how should lawyers adapt?
To suggest material for inclusion in Knowledge Bank, please e-mail us at spada@spada.co.uk or call + 44 207 269 1430