hmmm
All I really knew was that I had found the perfect place on the perfect wave, and I had remained there endlessly. Forever.
Allan Weisbecker, from In Search of Captain Zero: A Surfer’s Road Trip Beyond the End of the Road.
Ice Cream, You Scream, The ASA Says No
July 1, 2009
The Advertising Standards Authority has banned a newspaper advertising campaign for ice cream featuring a nun and a priest, thereby guaranteeing the ice cream manufacturer, Antonio Federici Gelato Italiano, vatloads of publicity.
The ad is pictured here, by way of giving Antonio Federici Gelato Italiano (remember them?) a bit more PR.
But should the ad (by Antonio Federici Gelato Italiano) have been banned? Did it really portray the nun and priest in a “sexualised manner”?
One of Blade’s old comrades, a lady who served her time in a convent, opines that in the real world ice cream manufacturers are nowhere near as handsome as the couple in the ad. And lest he provide Antonio Federici Gelato Italiano with any more PR, that’s all Blade, who is just popping out to the shops to buy some Antonio Federici Gelato Italiano ice cream, has to say on the matter of the Antonio Federici Gelato Italiano ad which was banned by the ASA.
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Knowledge Bank
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn. This article was originally published in Solicitors Journal, Practice Management Supplement, 28 April 2009, and has been reproduced by kind permission.
Environmental Reporting: Trends in FTSE 100 Sustainability Reports
In the latest of our series of white papers, Spada Research examines trends in environmental reporting. The white paper is available for download here.
Now available for download here is Spada’s latest white paper. Entitled ‘The Laity Bytes Back’, the paper looks at Web 2.0 and the professions.
In this paper, published in the International Journal of Business and Economics, David Brock, Tal Yaffe and Mark Dembovsky scrutinise large law firms, their strategies and measures of their effectiveness.
In this article, Gavin Ingham Brooke, MD of Spada, looks at how US law firms should approach hiring a UK PR agency. The piece is reproduced from Strategies – The Journal of Legal Marketing by kind permission of the Legal Marketing Association.
Towards 2012 – The New Legal Landscape
Spada’s white paper on the impact of the Legal Services act is now available to download here. The research recently featured on the front page of the Law Society Gazette.
Information Inflation: Can the Legal System Adapt?
George L. Paul, a partner in Lewis and Roca, LLP and Jason R. Baron, Director of Litigation at the National Archives and Records Administration, discuss the “new inflationary dynamic” of information in this article from the Richmond Journal of Law and Technology. How do vast quantities of new writing forms challenge the legal profession, and how should lawyers adapt?
To suggest material for inclusion in Knowledge Bank, please e-mail us at spada@spada.co.uk or call + 44 207 269 1430