Is most PR material irrelevant? It would seem so, according to this story from Hold the Front Page, itself reporting the preliminary findings of a survey on the changing nature of press releases by former newspaperman turned post-grad, Iain Fleming.
Fleming’s survey can be found here. As you can see, he’s studying for a post-graduate diploma in public relations at Queen Margaret University, Edinburgh. Hold the Front Page’s snippet on the interim results makes for worrying reading for some – though not all – in the PR sector:
Early results have shown that half the respondents consider less than 10% of the content delivered to them by the commercial PR sector is relevant and that two-thirds of them want to receive less such material.
Other findings revealed that 80% of journalists regard ‘follow-up calls’ to check if a press release has been received as attempts to pressure them into using the story.
The futility of the practice is highlighted by more than half of editorial staff admitting to telling PR callers their press release has been received, even if it has not.
Assiduous PRs, take heed. That follow-up call may do more harm than good. But flippancy aside, we bring you the results of another survey, commissioned by a leading newspaper executive and focusing on the changing nature of the media. Startingly, it found that most readers regard online surveys as a waste of time, and revealed that:
1. More than two-thirds of people who complete online surveys do so because they are either bored or need a break from their work;
2. 75% of people who complete online surveys make up their answers ‘to see what will happen’; and
3. 98% of online surveys are consigned to oblivion within three hours of their publication.
Online surveyors, beware. That survey may be less reliable than you think.
Pictured: garden shoes by giamarie. A follow up call confirmed what an online survey revealed – that the image is nice and colourful, but has no relevance to this post.
Whilst we’re on the topic of polls, readers might like to see this gem – an online campaign that forced the Daily Mail to shut down a loaded poll on their website: http://blogs.journalism.co.uk/editors/2009/06/20/twitterers-claim-victory-over-loaded-daily-mail-gypsy-poll/
Susan Casey’s new book, The Wave, is soon to be published. It brilliantly illumines the world of professional big wave surfing, at the same time as exploring the phenomenon of rogue waves (specifically, those which top 100ft).
Suitably inspired, we thought we’d take a look at a different kind of professionalism than is usually to be found on these pages. Those featured in our magnificent seven of alternative professionals may not wear suits for a living, still less spend their time in the boardroom, but they couldn’t do what they do if they weren’t every bit as dedicated, focused, driven and downright professional as those at the helm of a City law firm, finance house or PR company.
Hamilton is the star of The Wave, and no wonder. Based on the Hawaiian island of Kauai, the man is a force of nature, a 6″3′ powerhouse who makes big wave surfing look like a walk in the park. But it isn’t. The wave known as Teahupoo, surfed by Hamilton in Tim McKenna’s picture below, is a killer. Only years of focus, training and preparation make Hamilton able to ride this wave with such aplomb.
2. Danny Way
Warning: do not watch this footage if you are afraid of heights (and squeamish). American skateboarding star Danny Way has been rebuilt more times than the bionic man. He’s also made a small fortune from a sport so often wrongly derided as ‘for kids’. Definitely not one for a suit and tie, Way nevertheless deserves respect – as much as he would appear to need a permanent personal medical staff.
3. Shane McConkey
Professional skier Shane McConkey died in March 2009 while skiing in the Dolomite Mountains in Italy. His death robbed the world of extreme sports of an athlete known for combining BASE jumping with skiing, as seen in such feats as skiing into a BASE jump off the Eiger. RIP.
4. Shaun White
There are those who say that White, snowboarder extraordinaire, has the kind of hair that is inimical to success. We say, like Forbes magazine, that if White earned $9 million from his endorsements in 2008 alone, what’s he worth now? We also say: don’t try what White does at home. Or anywhere, really.
If BMX riding is jejune, does it matter? Not to Macaskill, a man who’s worth a lot of money thanks to his remarkable ability on a bike.
6. Lynn Hill
There are rock climbers, and there’s Detroit-born Lynn Hill, the woman who made the first free ascent of the infamous Nose Route on El Capitan in Yosemite Valley. Currently sponsored by the Patagonia gear and clothing company, Hill has done it all, taking phenomenal risks in the pursuit of her calling. Take a look at the intensity of her gaze: this woman would have been a genius at whatever she’d chosen to do.
She has the best name of any sportsperson, ever. She also looks pretty good, too, and is even better at her chosen discipline, wakeboarding. And discipline is the name of the game: as with everyone here, however outre their worlds, however extreme their sports, if they weren’t disciplined they’d not only be impoverished but also, quite possibly, dead. Respect.
Fantastic sting by the News of the World, whose legendary undercover reporter, Mazher Mahmood, has pierced the heart of some disgraceful match-fixing in professional cricket. Hats off, yet again, to Mahmood, but, strangely, we feel slightly sorry for him. Will he ever be able to retire into the sun and live a normal life? Somehow we rather doubt it.
Pictured: something which is decidedly not cricket.
An Englishman’s home is his castle. This ancient tenet of English society means that when a burglar breaks into an Englishman’s home (or castle), the homeowner, or feudal Lord, is entitled to defy him. The tools of defiance are many and varied but include diplomacy (“isn’t it past your bedtime?”), wheedling (“please, my good fellow, won’t you go away?”), lies (“see that castle across the street? It’s full of gold bullion”) and weaponry (“is that a nuclear missile in my pocket, and why aren’t you terrified to see me?”).
This last, however, causes problems. When a homeowner, eager to defend his castle, shoots a burglar, all hell breaks loose. Tabloid hacks break out in sweats as they find themselves compelled to blame European laws and the politically correct for daring to wonder whether such force was necessary when, really, all that is in issue is whether shooting dead an intruder was proportionate to the perceived threat and context.
In the US, this question was recently answered in the affirmative by the excellently named Judge Carlisle Overstreet. The 65-year-old judge shot and killed an unarmed bandana-wearing burglar after the man broke into his home and started coming upstairs. According to the estimable Legal Blog Watch, the dead burglar, John Howard Jr. (who, says the Augusta Chronicle, delighted in the nickname ‘Killa’), was one of two men who broke into the judge’s house in the early hours of the morning. The other, William Omar Jacobs, turned himself in and was denied bail.
This sorry or inspirational tale begs a question. If it had happened here, would it be the first time in recorded history that a judge had killed a burglar? In fact, is this unprecedented across the pond, too? And more to the point, if anyone says the judge acted disproportionately and that he really shouldn’t be canonized, are they politically correct stooges from a morally abased, utterly bankrupt European superstate (or something like that: we confess that tabloidese eludes us)?
Pictured: a judge says “Clint Eastwood isn’t the only one who likes large handguns.” But note: she’s not Carlisle Overstreet.
Southampton FC score a PR own goal
Is Google Street View a good thing?
Skype: coming to a courtroom near you?
Released almost a year ago, Spada’s groundbreaking research report, British Professions Today, is available for free download
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn.
In the latest of our series of white papers, Spada Research examines trends in environmental reporting.
It is the function of a judge not to make but to declare the law, according to the golden mete-wand of the law and not by the crooked cord of discretion.
Edmund Burke, from the Preface to Brissot’s Address.