IT Inactivity

November 17, 2009

Blade fears that he should dissuade his offspring from a career in IT having received the following press release (but he takes heart in the absence of lawyers and journalists in the list of the UK’s Top 10 Most Inactive Professions):

A study of 1,734 working Brits by the UK’s leading weight loss personal training agency, www.fatfreefitness.co.uk has found that people who worked in I.T. in jobs such as website design, development and technical support exercised the least out of all the professions nationwide, with fewer than 1 in 5 agreeing that they met government activity guidelines of half an hour of moderate exercise, 5 times a week.

The study found that 63% of Brits are failing to meet the set activity guidelines. The average person in the UK is active for just 1 hour 30 minutes a week.

Receptionists are the second most inactive group of professionals in the country, followed closely by sales people, with just 26% and 28% respectively admitting to hitting recommended activity targets.

With regards to the unhealthiest diets in the UK, people who work in I.T. again feature highly.

Just 14% claim to eat five instances of fruit and vegetables throughout the day, whilst their caffeine intake is the highest nationwide – on average, I.T. workers admitted to drinking the caffeine equivalent of 10 cups of coffee a day, 2 cups more than the RDA (recommended daily allowance) of 800mg. Half of the I.T. workers who responded to the study claimed to drink energy drinks every single day.

Office workers are most likely to snack in between meals, with just fewer than 3 in 4, 73%, of people who work on a computer all working day admitting that they regularly pick at sugary food at their desk.

The most inactive professions in the UK by % reaching government activity targets:

1.   I.T. workers – 19%

2.   Receptionists – 26%

3.   Salespeople – 28%

4.   Checkout operators– 31%

5.   Marketing – 33%

6.   Customer services – 37%

7.   Administrative workers – 38%

8.   Taxi drivers – 41%

9.   Retail workers – 45%

10.  Shop attendants – 47%

Amongst the most active professions in the UK are manual workers such as bricklayers where 78% agreed to meeting government activity targets and construction workers, 84% of whom exercise for more than 2 and a half hours a week. 9 in 10 fitness professionals agreed to being active in accordance with guidelines.

Weight loss expert Rich Leigh, personal trainer and founder of weight loss agency Fat Free Fitness, had the following to say,

“There is clearly a correlation between sitting at a desk or wheel all day and how active you’re likely to be.”

Rich is of the belief that both employers and the government could be doing more to improve the health and activity of the UK workforce:

“I personally believe that the government and employers could be doing more to encourage staff activity by organising staff sports and activities at lunch and outside of work. Some gyms and health clubs offer larger organisations company membership discounts, but where do the small businesses fit into this? The government spent millions last year on obesity and healthy eating campaigns, but aren’t talking the language of the times. People are leaving gyms and becoming less active and it’s because on the whole, people can’t afford them. Incentivise exercise by funding small business gym discounts, and I guarantee healthier workers.

“It’s not a case of having a workforce of 2012 Olympic hopefuls, but ensuring that the provisions and opportunities are there for them to both participate in activity and learn about healthy eating.

“A study by the Physical Activity Taskforce in 2003 found that physically active employees take 27% fewer days sick leave, meaning that the benefits for employers far outweigh the relatively low effort needed to tackle the issue. A healthier national workforce would undoubtedly equal a healthier British economy.”

Fat Free Fitness Weightloss Agency is a Gloucestershire-based company that partners people who wish to lose weight with qualified and experienced trainers and diet experts whilst enabling them to track their weightloss journey online through personalised updates. The agency’s unique ‘Lbs for £s’ programme means that the more weight a client loses, the more money they save along the way. For instance, if a client loses 4lbs from training session A to training session B, they pay £4 less. Free weightloss progress tracking tools are available on the site.

 

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If you’re Joey Barton, attack is not the best form of defence

May 17, 2012

Interesting times, these, in the life of Joey Barton.

If the violence displayed by the QPR captain at Manchester City last Sunday was remarkable, his subsequent conduct on Twitter has been astonishing. Barton appears to have radically reinterpreted the notion that attack is the best form of defence, lashing out at all and sundry via a series of tweets whose ultimate effect is entirely self-destructive.

In the past 24 hours, Barton has accepted one charge of violent conduct at the Etihad Stadium but denied another. The FA seems set to throw the book at him, and his club has declared that it will deal with the matter after the result of the FA investigation. Conspiracy theorists might conclude that QPR’s management team and board hope that the FA ban Barton for so long a period (four months and more) that their reported desire to rip up his contract can only be bolstered.

What, then, should Barton do? Should he:

(a) Keep his head down and say nothing, or

(b) Issue a sensible statement in which he acknowledges that both his conduct at the Etihad and subsequent tweets have brought QPR into disrepute, and

(c) Add an apology to said statement, or

(d) Go to Portugal, log onto Twitter and tweet that the world is against him but that he doesn’t care because everyone is a moron and he’s worked really hard to get where he is and if anyone is nasty to him again he is going to expose their secrets.

The answer is not (d).

The moral of the story is that if you’re a loose cannon, when you turn attack into defence there is a danger that you will blow yourself up.

Gunning foglessly for clarity

May 15, 2012

A fine piece, this, on Winston Churchill’s gift for language and the obscurantism that goes with so much corporate communication.

But wait, what’s this? Could this injunction have been phrased rather more successfully:

Be concrete, not abstract. Use metaphors to get your message across.

Metaphors are, by definition, not exactly concrete. But be that as it may: there is a lot of sound advice in Clare Lynch’s piece and a revelation, too. We had never heard of the Gunning Fog Index.  But it exists, and reveals the age at which someone would have to leave full-time education to understand given text.

We’re pleased to display our own Gunning Fog rating for the above words. That of the Churchill speech cited by Ms Lynch was 9.698.

The Gunning Fog index is 9.585

Spin at the Leveson Inquiry

May 9, 2012
Leveson witch hunt

The idea that Lord Justice Leveson and his Inquiry’s QC, Robert Jay, are in need of PR advice is intriguing.

Surely their respective tasks ought to be immune from spin? Then again, perhaps the way in which they execute them is deserving of some communications advice. Either way, times have changed. A similar inquiry from yesteryear (and such do exist) would surely not have been accompanied, albeit informally, by communications advice.

Pictured courtesy of this Flickr user: a portrait of the Leveson Inquiry.