Legal PR from Spada


Much of the world’s commerce is governed by English and US law.

Spada provides the market’s leading pr counsel to leading and high-growth national and international law firms, law schools, legal associations, individual attorneys, solicitors, barristers and notaries as well as commercial providers of legal services or suppliers to the sector, such as after-the-event insurers or legal publishers.

Our expertise in the legal sector dates from 1989 in the UK – just after the Law Society eased its restrictions on practice promotion – and from 2001 in the US when we established an associate operation in New York. Senior members of our team originally qualified as lawyers or hail from legal journalism – including directory publishing.

Once we have grasped our clients’ objectives – and assessed their standing, perhaps by means of a perceptions audit – much of our legal brand-building work involves seeking opportunities to deploy their insights within the international or trade media, or contribute to national debates or interpreting developments for the public. Our deep working relationships not just with legal journalists but also the key management consultants ensures that their news gets heard.

Spada helps to train lawyers for media appearances and often works alongside lawyers in serving their own clients. For certain firms we conduct thought leadership style research, designed to help them ‘own’ valuable topic areas and providing the foundation for more widely cast business development initiatives.