hmmm
All I really knew was that I had found the perfect place on the perfect wave, and I had remained there endlessly. Forever.
Allan Weisbecker, from In Search of Captain Zero: A Surfer’s Road Trip Beyond the End of the Road.
Of Fluffy Females and Split Infinitives
July 3, 2009
Seasoned media observers have noted the tendency of the Mail, every now and then and only when strictly necessary, to visit lashings of negative PR on the poor old impoverished BBC. This story fails to scotch this belief, with the Mail eagerly picking up on claims made by the Fawcett Society (who they? Ed.) that the BBC is stuck in a ‘1950s mindset’ in which women are portrayed in passive or ‘fluffy pink’ roles. A Ms Rake of the Fawcett Society says that children’s programmes are the worst exemplars of this trend, for, as the Mail has it, “the young girls watching are exposed to too many examples of weak women”.
Interestingly, the Mail refuses to designate Ms Rake as ‘Ms’, preferring the quaint and gender-bound ‘Miss’. Linguists, whether feminist or not, will also be horrified by this sentence: “Equal opportunity activists claim the corporation has failed to properly implement legislation aimed at driving out inequality from the workplace.”
We look forward to further examples of campaigning feminism from the Mail – and hope that its journalists mind their split infinitives in the future. Meanwhile, here is a Revolutionary picture of a Mail journalist’s legs.
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Knowledge Bank
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn. This article was originally published in Solicitors Journal, Practice Management Supplement, 28 April 2009, and has been reproduced by kind permission.
Environmental Reporting: Trends in FTSE 100 Sustainability Reports
In the latest of our series of white papers, Spada Research examines trends in environmental reporting. The white paper is available for download here.
Now available for download here is Spada’s latest white paper. Entitled ‘The Laity Bytes Back’, the paper looks at Web 2.0 and the professions.
In this paper, published in the International Journal of Business and Economics, David Brock, Tal Yaffe and Mark Dembovsky scrutinise large law firms, their strategies and measures of their effectiveness.
In this article, Gavin Ingham Brooke, MD of Spada, looks at how US law firms should approach hiring a UK PR agency. The piece is reproduced from Strategies – The Journal of Legal Marketing by kind permission of the Legal Marketing Association.
Towards 2012 – The New Legal Landscape
Spada’s white paper on the impact of the Legal Services act is now available to download here. The research recently featured on the front page of the Law Society Gazette.
Information Inflation: Can the Legal System Adapt?
George L. Paul, a partner in Lewis and Roca, LLP and Jason R. Baron, Director of Litigation at the National Archives and Records Administration, discuss the “new inflationary dynamic” of information in this article from the Richmond Journal of Law and Technology. How do vast quantities of new writing forms challenge the legal profession, and how should lawyers adapt?
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