Online Reputation

February 12, 2009

internet-reputation-management.jpg

Thinking of building a relationship with an influential blogger? Don’t bother. According to research conducted by Weber Shandwick and the Economist Intelligence Unit, doing so is “the least effective way to protect corporate reputation online.”

You can find more on this by clicking through to Online Reputation Management.

There, you will also find this, about the ambivalent world of online reputation:

New reputation management … requires relentless attention to online advocates and badvocates. Today, companies must attend to a diverse and all-powerful portfolio of stakeholders that now include online media, environmental groups, bloggers, Twitterers and citizen journalists that constantly command attention. Armed with little more than a computer and an opinion, some of these chat-room transmitters and bloggers can undo a company’s reputation by disseminating misinformation and innuendo instantly.

We agree. So, if you’re thinking of building a relationship with an influential blogger but don’t think it’s worth it, think again.

Image courtesy of an interesting company called Eraseo.


 

2 Responses to “Online Reputation”

Posted by:
brand4profit on February 17, 2009 at 9:56 am

Creating brands worth evangelizing about is often misunderstood. The connection between the core values – the soul of the company and the soul of the customer – is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values.

Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism.

Posted by:
William Roy on November 6, 2010 at 3:17 pm

Excellent article. Reputation management must get enough attention and be a part of your online marketing strategy.

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Not so right said Fred

February 2, 2012
fred hat

So Farewell, then, Sir Fred Goodwin.

Now you are just Fred.

Not Right Said Fred, but plain Fred.

The Forfeiture Committee did for you.

No one had heard of it before,

But Dave said it had to act, and it did.

Trouble is that no one knows what to think.

Is it ‘Alas, poor Fred‘,

Or ‘Hurray! Sir Fred is dead!’?

We don’t know.

Do you?

By A. Mob, aged 1,378 and a half.

London Goes AWOL

January 31, 2012
CNN

STOP PRESS:

Fed up with being stuck on the Thames in south-east England, London yesterday decided to move. In a dramatic gesture which augurs ill for the Olympics, the city upped sticks and relocated to East Anglia.

Lawyers were not consulted about the move, and the city’s precise motivation remains unclear. However, financiers fear that London’s decision is a sign that it wishes to downsize. Moreover, a source from London said: “We no longer want to be Britain’s seat of power. If the Scots can deregulate, why can’t we? East Anglia is a nice place where nothing happens. It’s time for a quiet life. Please respect our right to privacy.”

Elsewhere, Birmingham did not do anything, but Manchester was seen to be packing its bags. “There’s an opportunity for us,” said Manchester. “We can become London.”

East Anglia said: “We don’t mind. It’ll be refreshing to be associated with something other than fens and flatness.”

A cartologist at CNN, which broke the extraordinary news, was later fired.

An excellent ad if ever there was one

January 25, 2012
legovader

We seem to be visually led this week but sometimes words proliferate far too much and letting an image do the talking is no bad thing. That’s another way of saying that ACCESS Agency’s work with Lego is absolutely top drawer.