The media sees a world where they alone determine what constitutes the official record; if only life were that simple. A coherent professional services communications strategy recognises that to shape the opinions that matter, professionals need to address their own staff and investors, their neighbours, policy makers and the public through a wider communications strategy. At Spada, we know from our experience as a professional services communications consultancy that, for architects, surveyors and valuers, civil engineers and project managers, bringing together the numerous communications tools at their disposal, within a single strategy, is the only way to put across a message that makes sense to all their stakeholders.