By the time that a planner, project manager, architect or contractor is at the centre of a media crisis, significant damage may well have been done to their profile. As an established built environment media relations agency, Spada has direct experience of handling the media through the sort of fire storm that requires a command centre to be established, lawyers consulted, and politicians, insurers, the public and the press dealt with adroitly. That process is made much simpler in the high stakes built-environment sector if attention has been paid to establishing relations with the media when there is no crisis present.