hmmm
All I really knew was that I had found the perfect place on the perfect wave, and I had remained there endlessly. Forever.
Allan Weisbecker, from In Search of Captain Zero: A Surfer’s Road Trip Beyond the End of the Road.
The relationship between PRs and journalists
March 12, 2010
An email from a student penetrates the Swordplay labyrinth. It is from a lady called Natasha, who is researching the relationship between journalists and PR professionals as part of an undergraduate dissertation for a BA (Hons) in Public Relations. She asks that we note that “the relationship variables used in the questionnaire are those of [...]
Written by Admin · Filed Under Communication
A circuitous track to chastity (with a bit of PR)
March 11, 2010
What to make of Zoe Margolis, author of Girl with a One-Track Mind? As the New Statesman reports, Margolis wrote an article for the Independent on Sunday on 7 March in which she described being outed by the Sunday Times as the author of her anonymous sex blog in 2006. Somewhat remarkably, she now finds [...]
Written by Admin · Filed Under Communication
Xenophobia in the media?
March 11, 2010
Is the media xenophobic?
When Josef Fritzl’s appalling crimes came to light, the media went to town. Every newspaper, sundry magazines and a plethora of television news items were devoted to the evil Austrian.
Now, under our noses, we have “the British Fritzl“. He can’t be named “for legal reasons” but we doubt that’ll be the case [...]
Written by Admin · Filed Under Communication
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Thought for the day
In Joust
The Daily Mail brings us news that some dogs are as clever as toddlers. Apparently infallible scientific analysis reveals that they can understand up to 250 words and gestures, count to five and perform simple arithmetic. The Border Collie is the brightest of hounds, while the Bassett Hound is the dumbest.
The 3rd and 4th most [...]
About Spada
Knowledge Bank
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn. This article was originally published in Solicitors Journal, Practice Management Supplement, 28 April 2009, and has been reproduced by kind permission.
Environmental Reporting: Trends in FTSE 100 Sustainability Reports
In the latest of our series of white papers, Spada Research examines trends in environmental reporting. The white paper is available for download here.
Now available for download here is Spada’s latest white paper. Entitled ‘The Laity Bytes Back’, the paper looks at Web 2.0 and the professions.
In this paper, published in the International Journal of Business and Economics, David Brock, Tal Yaffe and Mark Dembovsky scrutinise large law firms, their strategies and measures of their effectiveness.
In this article, Gavin Ingham Brooke, MD of Spada, looks at how US law firms should approach hiring a UK PR agency. The piece is reproduced from Strategies – The Journal of Legal Marketing by kind permission of the Legal Marketing Association.
Towards 2012 – The New Legal Landscape
Spada’s white paper on the impact of the Legal Services act is now available to download here. The research recently featured on the front page of the Law Society Gazette.
Information Inflation: Can the Legal System Adapt?
George L. Paul, a partner in Lewis and Roca, LLP and Jason R. Baron, Director of Litigation at the National Archives and Records Administration, discuss the “new inflationary dynamic” of information in this article from the Richmond Journal of Law and Technology. How do vast quantities of new writing forms challenge the legal profession, and how should lawyers adapt?
To suggest material for inclusion in Knowledge Bank, please e-mail us at spada@spada.co.uk or call + 44 207 269 1430