Ten Images Not to Use in Law Firm Marketing

November 9, 2009

Picture the scene. A law firm has just appointed a PR agency. The latter’s brief is to spread the word and assist in the redesign of the firm’s logo. Here is some advice on the images not to use.

1. Skateboards.

skate decks

Even if the senior partner is an ex-skater au fait with all things Dogtown, skateboards are not law firm friendly. Resist at all costs. (Image courtesy of when i was a bird on Flickr.)

2. Gavels.

These seem like a safe bet but convey authoritariansim and a lack of imagination. Acceptable if the only alternative is a skateboard.

3. Nude or Semi-Dressed Women.

There is a time and place for such imagery. But it’s never, ever on a law firm’s website.

law books4. Law Books.

Intimidating to the vast majority of people, even lawyers. Avoid. (With thanks to Mike Rogers 303.)

5. Nude or Semi-Dressed Men.

There is a time and a place for such imagery. But if your PR suggests it’s on your website, sever the retainer immediately.

6. The Scales of Justice.

Cliched. If this was the best you could come up with, your legal problem solving skills are likely to be limited.

7. Guns.

Even if you specialize in firearms law, guns aren’t a good idea.

8. Courtroom Steps.

Cf. Boring, hackneyed, indicative of a lack of flair.

9. Ocean-going Yachts.

Do you want to alienate potential clients by ostentatiously displaying the world to which you have access? No? Then scupper the yacht.

10. Rockets.

rocket

Per ardua ad astra? Perhaps. But actions speak louder than images. If you’re tempted to use an image of a rocket on your law firm’s website, the chances are that you need more than merely PR advice. (Image courtesy of Adrian Florea.)

 

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Memo to Freelance Writers: return that editor’s call quickly

September 3, 2010

Woe betide those who freelance and fail to return a call.

We say this upon hearing of a normally prolific freelance journalist who picked up a voicemail from an editor at one of the nationals on Tuesday afternoon. Please call us, was the message, and it could mean just one thing – a commission.

Our hero’s habitual practice is to return such calls as soon as is reasonably practicable, as m’learned friends might put it. In practice, that would habitually mean within a couple of hours. Most atypically, and for reasons we have yet to fathom, our man failed to call back for a full 24 hours.

By then, said editor had looked elsewhere. One of our man’s competitors had the gig, an interesting piece about cricket and the law, one which might just be in The Times today and which, we assume, asks whether the Pakistan cricket team have been caught out.

We make no judgement on the no ball scandal, save to say that it is a scandal, but in another sense the moral is clear: in the fast-paced world of modern media, he who hesitates is lost.

Pictured courtesy of PrintedClothing.com: a fast-selling shirt.

Seven of the Best Alternative Professionals

August 30, 2010

Susan Casey’s new book, The Wave, is soon to be published. It brilliantly illumines the world of professional big wave surfing, at the same time as exploring the phenomenon of rogue waves (specifically, those which top 100ft).

Suitably inspired, we thought we’d take a look at a different kind of professionalism than is usually to be found on these pages. Those featured in our magnificent seven of alternative professionals may not wear suits for a living, still less spend their time in the boardroom, but they couldn’t do what they do if they weren’t every bit as dedicated, focused, driven and downright professional as those at the helm of a City law firm, finance house or PR company.

1. Laird Hamilton

Hamilton is the star of The Wave, and no wonder. Based on the Hawaiian island of Kauai, the man is a force of nature, a 6″3′ powerhouse who makes big wave surfing look like a walk in the park. But it isn’t. The wave known as Teahupoo, surfed by Hamilton in Tim McKenna’s picture below, is a killer. Only years of focus, training and preparation make Hamilton able to ride this wave with such aplomb.

2. Danny Way

Warning: do not watch this footage if you are afraid of heights (and squeamish). American skateboarding star Danny Way has been rebuilt more times than the bionic man. He’s also made a small fortune from a sport so often wrongly derided as ‘for kids’. Definitely not one for a suit and tie, Way nevertheless deserves respect – as much as he would appear to need a permanent personal medical staff.

3. Shane McConkey

Professional skier Shane McConkey died in March 2009 while skiing in the Dolomite Mountains in Italy. His death robbed the world of extreme sports of an athlete known for combining BASE jumping with skiing, as seen in such feats as skiing into a BASE jump off the Eiger. RIP.

4. Shaun White

There are those who say that White, snowboarder extraordinaire, has the kind of hair that is inimical to success. We say, like Forbes magazine, that if White earned $9 million from his endorsements in 2008 alone, what’s he worth now? We also say: don’t try what White does at home. Or anywhere, really.

5. DannyMacaskill

If BMX riding is jejune, does it matter? Not to Macaskill, a man who’s worth a lot of money thanks to his remarkable ability on a bike.

6. Lynn Hill

There are rock climbers, and there’s Detroit-born Lynn Hill, the woman who made the first free ascent of the infamous Nose Route on El Capitan in Yosemite Valley. Currently sponsored by the Patagonia gear and clothing company, Hill has done it all, taking phenomenal risks in the pursuit of her calling. Take a look at the intensity of her gaze: this woman would have been a genius at whatever she’d chosen to do.

7. Dallas Friday

She has the best name of any sportsperson, ever. She also looks pretty good, too, and is even better at her chosen discipline, wakeboarding. And discipline is the name of the game: as with everyone here, however outre their worlds, however extreme their sports, if they weren’t disciplined they’d not only be impoverished but also, quite possibly, dead. Respect.

Hats off to the News of the World

August 30, 2010

Fantastic sting by the News of the World, whose legendary undercover reporter, Mazher Mahmood, has pierced the heart of some disgraceful match-fixing in professional cricket. Hats off, yet again, to Mahmood, but, strangely, we feel slightly sorry for him. Will he ever be able to retire into the sun and live a normal life? Somehow we rather doubt it.

Pictured: something which is decidedly not cricket.