The Best Law Firm Ad?

November 6, 2009

Blade was recently asked to opine on the most memorable law firm ad. His first thought was that by InujuryLawyers4U, but not because it is good. Quite the opposite, in fact. The ad is infuriatingly smug and grates even with the sound turned down. Now wonder it was voted most irritating ad of 2007.

ditchNext up Brookman’s Ditch the B*tch! ad sidled into view. In 2001, posters appeared in men’s toilets of upmarket London restaurants featuring a packed suitcase underneath the slogan, but lest anybody think that sexism pure and unadulterated was afoot a visit to the female loos would reveal another set of posters, this time showing a woman lying facedown on a bed with the slogan “All men are b*st*rds!”. Memorable, certainly, but the slogans lingered far more than the name of the firm, which Blade only discovered thanks to a google search.

An ad which never appeared jostled for attention. Blade recalled that many years ago three thrusting young media lawyers contemplated setting up their own law firm. Their names were Marc Watson, Keir Ashton and Alex Wade. The latter is known to readers of this blog and various newspapers as a writer; Watson (once described as “the best-looking man in London”) is high up in the BT behemoth while Ashton is a senior counsel with Bloomberg. The name of their putative firm? ‘WAW’. The Watson-Ashton-Acronym was simple and would yield the slogan: “If you want Law, go to WAW.”

finebloom carPerhaps this one sounds better than it looks, which is not the case with what might just be the best slice of law firm marketing ever. Ever mindful of the good work undertaken over at Legal Blog Watch, Blade salutes a recent post on the Florida firm of Finebloom & Haenel. Not only does the criminal law firm have an excellent domain name (www.fightyourcase.com) and a whizzy website featuring lawyers who walk on and chat about their work, it also has a car with a lighted vehicle wrap that has been installed on only 30 vehicles in America. Founder David Haenel drives the car to key locations at night and says that “people roll down their window in traffic and ask about the car or tell of a friend who might need their help.” This mobile if flashy advertising tool has led to the expansion of the firm and a fair bit of media attention.

The ad might not go down so well in the UK, but if you saw it, you’d remember it.

 

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Seven of the Best Alternative Professionals

August 30, 2010

Susan Casey’s new book, The Wave, is soon to be published. It brilliantly illumines the world of professional big wave surfing, at the same time as exploring the phenomenon of rogue waves (specifically, those which top 100ft).

Suitably inspired, we thought we’d take a look at a different kind of professionalism than is usually to be found on these pages. Those featured in our magnificent seven of alternative professionals may not wear suits for a living, still less spend their time in the boardroom, but they couldn’t do what they do if they weren’t every bit as dedicated, focused, driven and downright professional as those at the helm of a City law firm, finance house or PR company.

1. Laird Hamilton

Hamilton is the star of The Wave, and no wonder. Based on the Hawaiian island of Kauai, the man is a force of nature, a 6″3′ powerhouse who makes big wave surfing look like a walk in the park. But it isn’t. The wave known as Teahupoo, surfed by Hamilton in Tim McKenna’s picture below, is a killer. Only years of focus, training and preparation make Hamilton able to ride this wave with such aplomb.

2. Danny Way

Warning: do not watch this footage if you are afraid of heights (and squeamish). American skateboarding star Danny Way has been rebuilt more times than the bionic man. He’s also made a small fortune from a sport so often wrongly derided as ‘for kids’. Definitely not one for a suit and tie, Way nevertheless deserves respect – as much as he would appear to need a permanent personal medical staff.

3. Shane McConkey

Professional skier Shane McConkey died in March 2009 while skiing in the Dolomite Mountains in Italy. His death robbed the world of extreme sports of an athlete known for combining BASE jumping with skiing, as seen in such feats as skiing into a BASE jump off the Eiger. RIP.

4. Shaun White

There are those who say that White, snowboarder extraordinaire, has the kind of hair that is inimical to success. We say, like Forbes magazine, that if White earned $9 million from his endorsements in 2008 alone, what’s he worth now? We also say: don’t try what White does at home. Or anywhere, really.

5. DannyMacaskill

If BMX riding is jejune, does it matter? Not to Macaskill, a man who’s worth a lot of money thanks to his remarkable ability on a bike.

6. Lynn Hill

There are rock climbers, and there’s Detroit-born Lynn Hill, the woman who made the first free ascent of the infamous Nose Route on El Capitan in Yosemite Valley. Currently sponsored by the Patagonia gear and clothing company, Hill has done it all, taking phenomenal risks in the pursuit of her calling. Take a look at the intensity of her gaze: this woman would have been a genius at whatever she’d chosen to do.

7. Dallas Friday

She has the best name of any sportsperson, ever. She also looks pretty good, too, and is even better at her chosen discipline, wakeboarding. And discipline is the name of the game: as with everyone here, however outre their worlds, however extreme their sports, if they weren’t disciplined they’d not only be impoverished but also, quite possibly, dead. Respect.

Hats off to the News of the World

August 30, 2010

Fantastic sting by the News of the World, whose legendary undercover reporter, Mazher Mahmood, has pierced the heart of some disgraceful match-fixing in professional cricket. Hats off, yet again, to Mahmood, but, strangely, we feel slightly sorry for him. Will he ever be able to retire into the sun and live a normal life? Somehow we rather doubt it.

Pictured: something which is decidedly not cricket.

Judge Dread, truly dread

August 24, 2010

An Englishman’s home is his castle. This ancient tenet of English society means that when a burglar breaks into an Englishman’s home (or castle), the homeowner, or feudal Lord, is entitled to defy him. The tools of defiance are many and varied but include diplomacy (“isn’t it past your bedtime?”), wheedling (“please, my good fellow, won’t you go away?”), lies (“see that castle across the street? It’s full of gold bullion”) and weaponry (“is that a nuclear missile in my pocket, and why aren’t you terrified to see me?”).

This last, however, causes problems. When a homeowner, eager to defend his castle, shoots a burglar, all hell breaks loose. Tabloid hacks break out in sweats as they find themselves compelled to blame European laws and the politically correct for daring to wonder whether such force was necessary when, really, all that is in issue is whether shooting dead an intruder was proportionate to the perceived threat and context.

In the US, this question was recently answered in the affirmative by the excellently named Judge Carlisle Overstreet. The 65-year-old judge shot and killed an unarmed bandana-wearing burglar after the man broke into his home and started coming upstairs. According to the estimable Legal Blog Watch, the dead burglar, John Howard Jr. (who, says the Augusta Chronicle, delighted in the nickname ‘Killa’), was one of two men who broke into the judge’s house in the early hours of the morning. The other, William Omar Jacobs, turned himself in and was denied bail.

This sorry or inspirational tale begs a question. If it had happened here, would it be the first time in recorded history that a judge had killed a burglar? In fact, is this unprecedented across the pond, too? And more to the point, if anyone says the judge acted disproportionately and that he really shouldn’t be canonized, are they politically correct stooges from a morally abased, utterly bankrupt European superstate (or something like that: we confess that tabloidese eludes us)?

Pictured: a judge says “Clint Eastwood isn’t the only one who likes large handguns.” But note: she’s not Carlisle Overstreet.