The Best Law Firm Ad?

November 6, 2009

Blade was recently asked to opine on the most memorable law firm ad. His first thought was that by InujuryLawyers4U, but not because it is good. Quite the opposite, in fact. The ad is infuriatingly smug and grates even with the sound turned down. Now wonder it was voted most irritating ad of 2007.

ditchNext up Brookman’s Ditch the B*tch! ad sidled into view. In 2001, posters appeared in men’s toilets of upmarket London restaurants featuring a packed suitcase underneath the slogan, but lest anybody think that sexism pure and unadulterated was afoot a visit to the female loos would reveal another set of posters, this time showing a woman lying facedown on a bed with the slogan “All men are b*st*rds!”. Memorable, certainly, but the slogans lingered far more than the name of the firm, which Blade only discovered thanks to a google search.

An ad which never appeared jostled for attention. Blade recalled that many years ago three thrusting young media lawyers contemplated setting up their own law firm. Their names were Marc Watson, Keir Ashton and Alex Wade. The latter is known to readers of this blog and various newspapers as a writer; Watson (once described as “the best-looking man in London”) is high up in the BT behemoth while Ashton is a senior counsel with Bloomberg. The name of their putative firm? ‘WAW’. The Watson-Ashton-Acronym was simple and would yield the slogan: “If you want Law, go to WAW.”

finebloom carPerhaps this one sounds better than it looks, which is not the case with what might just be the best slice of law firm marketing ever. Ever mindful of the good work undertaken over at Legal Blog Watch, Blade salutes a recent post on the Florida firm of Finebloom & Haenel. Not only does the criminal law firm have an excellent domain name (www.fightyourcase.com) and a whizzy website featuring lawyers who walk on and chat about their work, it also has a car with a lighted vehicle wrap that has been installed on only 30 vehicles in America. Founder David Haenel drives the car to key locations at night and says that “people roll down their window in traffic and ask about the car or tell of a friend who might need their help.” This mobile if flashy advertising tool has led to the expansion of the firm and a fair bit of media attention.

The ad might not go down so well in the UK, but if you saw it, you’d remember it.

 

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Not so right said Fred

February 2, 2012
fred hat

So Farewell, then, Sir Fred Goodwin.

Now you are just Fred.

Not Right Said Fred, but plain Fred.

The Forfeiture Committee did for you.

No one had heard of it before,

But Dave said it had to act, and it did.

Trouble is that no one knows what to think.

Is it ‘Alas, poor Fred‘,

Or ‘Hurray! Sir Fred is dead!’?

We don’t know.

Do you?

By A. Mob, aged 1,378 and a half.

London Goes AWOL

January 31, 2012
CNN

STOP PRESS:

Fed up with being stuck on the Thames in south-east England, London yesterday decided to move. In a dramatic gesture which augurs ill for the Olympics, the city upped sticks and relocated to East Anglia.

Lawyers were not consulted about the move, and the city’s precise motivation remains unclear. However, financiers fear that London’s decision is a sign that it wishes to downsize. Moreover, a source from London said: “We no longer want to be Britain’s seat of power. If the Scots can deregulate, why can’t we? East Anglia is a nice place where nothing happens. It’s time for a quiet life. Please respect our right to privacy.”

Elsewhere, Birmingham did not do anything, but Manchester was seen to be packing its bags. “There’s an opportunity for us,” said Manchester. “We can become London.”

East Anglia said: “We don’t mind. It’ll be refreshing to be associated with something other than fens and flatness.”

A cartologist at CNN, which broke the extraordinary news, was later fired.

An excellent ad if ever there was one

January 25, 2012
legovader

We seem to be visually led this week but sometimes words proliferate far too much and letting an image do the talking is no bad thing. That’s another way of saying that ACCESS Agency’s work with Lego is absolutely top drawer.