You shouldn’t be. According to this piece from TechCrunch – which is based on a free report by Altimeter’s Brian Solis – digital influence, and how to measure it, is vital for both individuals who are keen to raise their social media profile and brands.
This may seem self-evident to the initiated, but many people have yet to be convinced. At the very least, though, it’s worth reading the report by way of starting the process of critical assessment of Web 2.0 tools and what they can do for your business.
Pictured courtesy of Flickr user David Erickson: a travelling tweet cloud.