hmmm
I don’t care what you say about me. Just be sure to spell my name wrong.
Barbra Streisand, 1942 – present, American singer and actress.
The Times is a-chargin’
November 19, 2009
To no one’s great surprise, Times editor James Harding confirms that from spring 2010 News International will charge for a digital edition of the paper. Harding says that while the Times enthusiastically embraced ‘the culture of free’ this policy had its downsides: “Historically, newspapers have treated their best customers worst and their worst customers best… We give the paper [content] away to people who could not care less and we pay little or no attention to people who love it and read it every day.”
To which, Guardian columnist Jeff Jarvis replies (via Twitter, of course): “Times says papers ‘treated their best customers worst & their worst customers best.’ So now they’ll tax the best customers?”
Which is a neat little riposte but perhaps one which deliberately misses Harding’s point.
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Knowledge Bank
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn. This article was originally published in Solicitors Journal, Practice Management Supplement, 28 April 2009, and has been reproduced by kind permission.
Environmental Reporting: Trends in FTSE 100 Sustainability Reports
In the latest of our series of white papers, Spada Research examines trends in environmental reporting. The white paper is available for download here.
Now available for download here is Spada’s latest white paper. Entitled ‘The Laity Bytes Back’, the paper looks at Web 2.0 and the professions.
In this paper, published in the International Journal of Business and Economics, David Brock, Tal Yaffe and Mark Dembovsky scrutinise large law firms, their strategies and measures of their effectiveness.
In this article, Gavin Ingham Brooke, MD of Spada, looks at how US law firms should approach hiring a UK PR agency. The piece is reproduced from Strategies – The Journal of Legal Marketing by kind permission of the Legal Marketing Association.
Towards 2012 – The New Legal Landscape
Spada’s white paper on the impact of the Legal Services act is now available to download here. The research recently featured on the front page of the Law Society Gazette.
Information Inflation: Can the Legal System Adapt?
George L. Paul, a partner in Lewis and Roca, LLP and Jason R. Baron, Director of Litigation at the National Archives and Records Administration, discuss the “new inflationary dynamic” of information in this article from the Richmond Journal of Law and Technology. How do vast quantities of new writing forms challenge the legal profession, and how should lawyers adapt?
To suggest material for inclusion in Knowledge Bank, please e-mail us at spada@spada.co.uk or call + 44 207 269 1430