All I really knew was that I had found the perfect place on the perfect wave, and I had remained there endlessly. Forever.
Allan Weisbecker, from In Search of Captain Zero: A Surfer’s Road Trip Beyond the End of the Road.
There’s an interesting piece in the Independent today hypothesizing that this Thursday might just be “the last Christmas Day on which everyone in Britain watches the same programmes at the same time.” The reason is not, sadly, because next year the country is set to awaken from its decades-long mass hyponosis to realize just how bad Christmas TV is, but because of that new-fangled thing, television-on-demand.
Television-on-demand will, says the Indy, herald the end of the linear channel as broadcasters engage their viewers in a plethora of ways. The internet is, of course, key to the televisual revolution, one which is already seeing the move to create “an industry standard” and which will see parents watching television in the living room while their offspring commune with media via applications such as iPhones and laptops. Even sitting down to eat the turkey won’t make much difference to this multi-media onslaught.
The Indy might be right, but Blade confesses to a degree of unseasonal cyncisim. Television-on-demand, “Catch-up TV” and the end of the TV experience as we know it have been heralded, promised and predicted for the last 15 years. No doubt things will change one of these days, but Blade fears that we’re more likely to see the demise of a national newspaper than the end of our love affair with television. Let’s hope it’s not the Independent.
|
Posted: Aug 27th, 2009 at 2:04 pm |
1
I was reading this article with a quiet excitement, it has dawned on me that we are entering the future. Technological advancements are so frequent now that I believe the medium of television as we knew it will indeed soon be outdated. So I will be enjoying my Christmas dinners this year with the Queen on in the background in the knowledge that next year, my Christmas party fun will probably come in the form of internet tv. However, I don’t think the same will apply for New Year’s Eve. There’s no better medium to watch the New Year come in! |
» Subscribe to comments by RSS
Please submit comments to Blade for his consideration
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn. This article was originally published in Solicitors Journal, Practice Management Supplement, 28 April 2009, and has been reproduced by kind permission.
Environmental Reporting: Trends in FTSE 100 Sustainability Reports
In the latest of our series of white papers, Spada Research examines trends in environmental reporting. The white paper is available for download here.
Now available for download here is Spada’s latest white paper. Entitled ‘The Laity Bytes Back’, the paper looks at Web 2.0 and the professions.
In this paper, published in the International Journal of Business and Economics, David Brock, Tal Yaffe and Mark Dembovsky scrutinise large law firms, their strategies and measures of their effectiveness.
In this article, Gavin Ingham Brooke, MD of Spada, looks at how US law firms should approach hiring a UK PR agency. The piece is reproduced from Strategies – The Journal of Legal Marketing by kind permission of the Legal Marketing Association.
Towards 2012 – The New Legal Landscape
Spada’s white paper on the impact of the Legal Services act is now available to download here. The research recently featured on the front page of the Law Society Gazette.
Information Inflation: Can the Legal System Adapt?
George L. Paul, a partner in Lewis and Roca, LLP and Jason R. Baron, Director of Litigation at the National Archives and Records Administration, discuss the “new inflationary dynamic” of information in this article from the Richmond Journal of Law and Technology. How do vast quantities of new writing forms challenge the legal profession, and how should lawyers adapt?
To suggest material for inclusion in Knowledge Bank, please e-mail us at spada@spada.co.uk or call + 44 207 269 1430