I don’t care what you say about me. Just be sure to spell my name wrong.
Barbra Streisand, 1942 – present, American singer and actress.
It was impossible to digest each morsel of the fascinating John Terry story on the weekend, so, rather as a pair of star-crossed lovers are wont to delay revisiting memories of an exciting tryst, especially if it wasn’t captured on film by any reporters, we decided to defer ingestion for a day or so. That way, as happens when emotion is recollected in tranquillity, the PR-speak, alleged confidentiality agreements, counter-spin and sumptuous hairdos of all concerned, save Mr Terry himself, who prefers the lean, mean and keep ‘em keen look, become as meaningful as they really are, i.e., very meaningful indeed.
Cutting therefore to the chase, a strategy favoured by most WAGs worthy of the name, we cannot but declare that Ms Perroncel has been badly wronged. For as the lingerie model says:
“As Max [Clifford, for it is he] has already said, much of the material in the press is inaccurate.”
She adds that she has been the subject of “unsubstantiated and false claims.” These have been “very upsetting.” As a result, she refuses “to speak publicly about the speculation since it only seems to add more fuel to the fire.”
Is she, we wonder, considering suing for libel over the unsubstantiated and false claims?
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn. This article was originally published in Solicitors Journal, Practice Management Supplement, 28 April 2009, and has been reproduced by kind permission.
Environmental Reporting: Trends in FTSE 100 Sustainability Reports
In the latest of our series of white papers, Spada Research examines trends in environmental reporting. The white paper is available for download here.
Now available for download here is Spada’s latest white paper. Entitled ‘The Laity Bytes Back’, the paper looks at Web 2.0 and the professions.
In this paper, published in the International Journal of Business and Economics, David Brock, Tal Yaffe and Mark Dembovsky scrutinise large law firms, their strategies and measures of their effectiveness.
In this article, Gavin Ingham Brooke, MD of Spada, looks at how US law firms should approach hiring a UK PR agency. The piece is reproduced from Strategies – The Journal of Legal Marketing by kind permission of the Legal Marketing Association.
Towards 2012 – The New Legal Landscape
Spada’s white paper on the impact of the Legal Services act is now available to download here. The research recently featured on the front page of the Law Society Gazette.
Information Inflation: Can the Legal System Adapt?
George L. Paul, a partner in Lewis and Roca, LLP and Jason R. Baron, Director of Litigation at the National Archives and Records Administration, discuss the “new inflationary dynamic” of information in this article from the Richmond Journal of Law and Technology. How do vast quantities of new writing forms challenge the legal profession, and how should lawyers adapt?
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