Brand Strategy
Brands are like people. We trust people with integrity, who behave consistently over time. If they do something out of character we trust them that bit less. Their reputation suffers. It is exactly so with brands. Brand personality must be consistently conveyed in everything from the chairman’s statement and promotional giveaway to the behaviour of the receptionist. At Spada, we aim to build brands that have a recognisable personality, that cut through by their sheer distinctiveness and consistency.