
Speaking for himself, as a scribe, Blade has no problem with PRs. They do their job, and journalists do another. There are those, such as Nick Davies, who aren’t convinced that the PR industry is a force for good, but Blade believes that across its various sectors, from legal PR to environmental PR, even including property and accountancy PR, there are good eggs, bad eggs and some boring old indifferent ones.
But those who agree with Davies – who believe that PR is the dark side, while journalism is all baubles, joy and light – will be aghast at this story from the Press Gazette. It appears that financial impoverishment thanks to the recession has led many journalists to seek a new career in… PR.
As the Gazette has it, the National Union of Journalists has even organised a conference in Bristol to introduce out-of-work journalists to the PR industry. The NUJ regrets having do this, calling it a “sad indictment of the newspaper industry”, but for those not so squeamish Saturday 4th April is the day for your diaries.
Blade does have one or two concerns. If there are diminishing numbers of journalists, and increasing numbers of PRs, won’t there be something of an imbalance? And if the trend continues, so that everyone becomes a PR, who will write the stories? Once they’re written, who will they give them to? And if newspapers keep closing, who will publish them?
Perhaps we’re heading for a world full of stories which are destined for homelessness, ones which will be written but not told. At that point, one hopes, we’ll be emerging from the recession and the new PR/Journalist will become… a newspaper proprietor.
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