Why We Need Sub-Editors

February 16, 2009

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Pity the humble sub-editor (or, if you are in America, copy-editor). The recession has already created a raft of new freelancers, and now here comes Professor Roy Greenslade telling the world that the sub-editor is redundant.

Greenslade, formerly an editor of the Daily Mirror, opines thus: “I write my blog every day, I don’t need a sub to get in the way. I produce copy that goes straight on screen – why can’t anyone else do that? You can eliminate a whole structure. It’s not perfect, not how I would want it to be – but the thing is, commercially, we have to do it.”

Blade is not so sure. He will never forget the words of one hack at the Independent on Sunday, a long time ago when Blade was making the transition from the legal world to the fourth estate. “Trust me,” said the hack, “90% of journalists can’t write.”

Years later, as someone who both edits and writes almost as prolifically as the good professor, Blade fears that those words still ring true. The regrettable fact is that many people whose words assuage or, in Giles Coren’s case last Saturday, inflame a nation over breakfast are to language what Jose Mourinho is to humility. Theirs is an uneasy embrace, one which too often only works because someone else has improved their outpourings. That person is the sub-editor, the unsung hero of the newspaper world, a man or woman (gender is irrelevant) devoted to the “Five Cs”. His mission is to make the copy (i) clear, (ii) correct, (iii) concise, (iv) comprehensible, and (v) consistent. In other words, to make it say what it means, and mean what it says.

Professor Greenslade’s fidelity to the Five Cs is undoubted, so too, however much he dislikes canines, Giles Coren’s. Sadly, however, they are in a minority. A world without sub-editors would not only be confusing, it would also be rather harsh on the eye.

Photo from CounterValue, an excellent source of media analysis written by Justin Williams.

 

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Not so right said Fred

February 2, 2012
fred hat

So Farewell, then, Sir Fred Goodwin.

Now you are just Fred.

Not Right Said Fred, but plain Fred.

The Forfeiture Committee did for you.

No one had heard of it before,

But Dave said it had to act, and it did.

Trouble is that no one knows what to think.

Is it ‘Alas, poor Fred‘,

Or ‘Hurray! Sir Fred is dead!’?

We don’t know.

Do you?

By A. Mob, aged 1,378 and a half.

London Goes AWOL

January 31, 2012
CNN

STOP PRESS:

Fed up with being stuck on the Thames in south-east England, London yesterday decided to move. In a dramatic gesture which augurs ill for the Olympics, the city upped sticks and relocated to East Anglia.

Lawyers were not consulted about the move, and the city’s precise motivation remains unclear. However, financiers fear that London’s decision is a sign that it wishes to downsize. Moreover, a source from London said: “We no longer want to be Britain’s seat of power. If the Scots can deregulate, why can’t we? East Anglia is a nice place where nothing happens. It’s time for a quiet life. Please respect our right to privacy.”

Elsewhere, Birmingham did not do anything, but Manchester was seen to be packing its bags. “There’s an opportunity for us,” said Manchester. “We can become London.”

East Anglia said: “We don’t mind. It’ll be refreshing to be associated with something other than fens and flatness.”

A cartologist at CNN, which broke the extraordinary news, was later fired.

An excellent ad if ever there was one

January 25, 2012
legovader

We seem to be visually led this week but sometimes words proliferate far too much and letting an image do the talking is no bad thing. That’s another way of saying that ACCESS Agency’s work with Lego is absolutely top drawer.