All I really knew was that I had found the perfect place on the perfect wave, and I had remained there endlessly. Forever.
Allan Weisbecker, from In Search of Captain Zero: A Surfer’s Road Trip Beyond the End of the Road.
Pity the humble sub-editor (or, if you are in America, copy-editor). The recession has already created a raft of new freelancers, and now here comes Professor Roy Greenslade telling the world that the sub-editor is redundant.
Greenslade, formerly an editor of the Daily Mirror, opines thus: “I write my blog every day, I don’t need a sub to get in the way. I produce copy that goes straight on screen – why can’t anyone else do that? You can eliminate a whole structure. It’s not perfect, not how I would want it to be – but the thing is, commercially, we have to do it.”
Blade is not so sure. He will never forget the words of one hack at the Independent on Sunday, a long time ago when Blade was making the transition from the legal world to the fourth estate. “Trust me,” said the hack, “90% of journalists can’t write.”
Years later, as someone who both edits and writes almost as prolifically as the good professor, Blade fears that those words still ring true. The regrettable fact is that many people whose words assuage or, in Giles Coren’s case last Saturday, inflame a nation over breakfast are to language what Jose Mourinho is to humility. Theirs is an uneasy embrace, one which too often only works because someone else has improved their outpourings. That person is the sub-editor, the unsung hero of the newspaper world, a man or woman (gender is irrelevant) devoted to the “Five Cs”. His mission is to make the copy (i) clear, (ii) correct, (iii) concise, (iv) comprehensible, and (v) consistent. In other words, to make it say what it means, and mean what it says.
Professor Greenslade’s fidelity to the Five Cs is undoubted, so too, however much he dislikes canines, Giles Coren’s. Sadly, however, they are in a minority. A world without sub-editors would not only be confusing, it would also be rather harsh on the eye.
Photo from CounterValue, an excellent source of media analysis written by Justin Williams.
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn. This article was originally published in Solicitors Journal, Practice Management Supplement, 28 April 2009, and has been reproduced by kind permission.
Environmental Reporting: Trends in FTSE 100 Sustainability Reports
In the latest of our series of white papers, Spada Research examines trends in environmental reporting. The white paper is available for download here.
Now available for download here is Spada’s latest white paper. Entitled ‘The Laity Bytes Back’, the paper looks at Web 2.0 and the professions.
In this paper, published in the International Journal of Business and Economics, David Brock, Tal Yaffe and Mark Dembovsky scrutinise large law firms, their strategies and measures of their effectiveness.
In this article, Gavin Ingham Brooke, MD of Spada, looks at how US law firms should approach hiring a UK PR agency. The piece is reproduced from Strategies – The Journal of Legal Marketing by kind permission of the Legal Marketing Association.
Towards 2012 – The New Legal Landscape
Spada’s white paper on the impact of the Legal Services act is now available to download here. The research recently featured on the front page of the Law Society Gazette.
Information Inflation: Can the Legal System Adapt?
George L. Paul, a partner in Lewis and Roca, LLP and Jason R. Baron, Director of Litigation at the National Archives and Records Administration, discuss the “new inflationary dynamic” of information in this article from the Richmond Journal of Law and Technology. How do vast quantities of new writing forms challenge the legal profession, and how should lawyers adapt?
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