Blade applauds the idea behind a February 2009 conference on Wikinomics.
‘Wiki-what?’, says those for whom Web 2.0 is nothing but Woe 2.0.
Blade is happy to reveal that the Wikinomics Forum on 19 February at the Grange City Hotel will attempt to provide “a roadmap for doing business in the 21st century.” The blurb sets the scene nicely (though Blade, being a pedant, is not best pleased by the appearance of two rogue apostrophes):
As internet usage continues to grow and user generated content and collaboration explodes on an unprecedented scale, how can you make sure your business and Brands profit from this fundamental upheaval? This event is very commercially focused, aimed at CEO’s and CFO’s as much as Marketing Directors and Online Publishers. It will centre on how traditional collaboration has been superceded by virtual collaborations on an astronomical scale – and the ways in which companies can profit from this change as opposed to fighting against it or living in fear or ignorance of it.
There is also a rather apposite quote extolling the benefits of collaboration – one of the fundamentals tenets of the Web 2.0 worldview – for businesses. As A. G. Lafley, the CEO of Proctor & Gamble, puts it:
No company today, no matter how large or how global, can innovate fast enough or big enough by itself. Collaboration – externally with consumers and customers, suppliers and business partners, and internally across business and organization boundaries – is critical. Wikinomics reveals the next historic step – the art and science of mass collaboration where companies open up to the world.
Naturally enough, his comments apply to the Wikinomics book as much as to February’s conference, but either way, this is an event for the diary.
[...] unknown wrote an interesting post today onWikinomics : Spada Professional Services PR FirmHere’s a quick excerptIn this article, Gavin Ingham Brooke, MD of Spada, looks at how US law firms should approach hiring a UK PR agency. The piece is reproduced from Strategies – The Journal of Legal Marketing by kind permission of the Legal Marketing … [...]
[...] unknown wrote an interesting post today onWikinomics : Spada Professional Services PR FirmHere’s a quick excerptThis event is very commercially focused, aimed at CEO’s and CFO’s as much as Marketing Directors and Online Publishers. It will centre on how traditional collaboration has been superceded by virtual collaborations on an astronomical … [...]
For a certain poet, an unspoiled stretch of seaside was like “the holy hush there is in the land on Christmas morning. The roads fairly empty, the sky almost free of aeroplanes and you begin to hear and see and smell once more”.
But who uttered these lines?
(It’s a Monday, and this is your starter for 10 – and yes, we’re fresh to the metropolis, from a coastal sojourn.)
The following words appeared in a Times article in 2003, about the paper’s recently departed Head of Legal, Alastair Brett. They’ve been doing the rounds in the wake of Brett’s sudden exit last week, though without attribution. Who, we wonder, wrote them? Two suspects present themselves – our own occasional scribe, Alex Wade, and Dominic Carman, son of the late, great George (an old mucker of Brett’s). Or was someone else the author? Whatever: the fact remains that Brett was a fearless, tenacious and excellent newspaper lawyer, a man whose commitment to press freedom coursed through every vein in his body. We don’t know the precise reasons for his departure, but he will be missed.
“[He] is known for his impassioned commitment to press freedom – so impassioned that he has been described as “certifiably insane”. Capable of an intimidatory snarl or two, and prepared to be stubborn, Brett is far from mad. He is erudite, charming (so the ladies say), and not known for sitting on the fence. If his sanity has, tongue firmly in cheek, been questioned, one thing not open to doubt is that Brett epitomises the old school Fleet Street lawyer”.
Pictured: Fleet Street - not the same as it used to be.
A curious observation leaps at us from Roy Greenslade’s piece about whether Conrad Black, shortly to roam the high-class hotels of the world again as a free man, will return to the UK and carry out his threat to sue his biographer, Tom Bower, for libel:
I somehow doubt that he would have the appetite, or the funds, to pursue a libel action, but Black marches to the sound of his own drummer, so he might just do that. Even if he did, my money would still be on Bower winning.
Hang on, Roy – what about suing via a no win, no fee deal? Funds or no funds, a CFA would see Conrad through – though maybe he’ll remember what happened to the last press baron who sued Bower. Anyone for Richard Desmond’s curious dalliance with libel?
Pictured: the kind of place in which Conrad Black may be spotted (if not at the Royal Courts of Justice).
Surfing and the favelas: how they’re connected
All OK for Desmond and Five
Heading for an airport tonight? Your experience may be different in future…
Released almost a year ago, Spada’s groundbreaking research report, British Professions Today, is available for free download
In this article, Gavin Ingham Brooke and Rohit Grover of Spada examine the importance of marketing and PR in a downturn.
In the latest of our series of white papers, Spada Research examines trends in environmental reporting.
A good decision is based on knowledge and not on numbers.
Πλάτων, Greek philosopher.