Wikinomics

November 27, 2008

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Blade applauds the idea behind a February 2009 conference on Wikinomics.

‘Wiki-what?’, says those for whom Web 2.0 is nothing but Woe 2.0.

Blade is happy to reveal that the Wikinomics Forum on 19 February at the Grange City Hotel will attempt to provide “a roadmap for doing business in the 21st century.” The blurb sets the scene nicely (though Blade, being a pedant, is not best pleased by the appearance of two rogue apostrophes):

As internet usage continues to grow and user generated content and collaboration explodes on an unprecedented scale, how can you make sure your business and Brands profit from this fundamental upheaval? This event is very commercially focused, aimed at CEO’s and CFO’s as much as Marketing Directors and Online Publishers. It will centre on how traditional collaboration has been superceded by virtual collaborations on an astronomical scale – and the ways in which companies can profit from this change as opposed to fighting against it or living in fear or ignorance of it.

There is also a rather apposite quote extolling the benefits of collaboration – one of the fundamentals tenets of the Web 2.0 worldview – for businesses. As A. G. Lafley, the CEO of Proctor & Gamble, puts it:

No company today, no matter how large or how global, can innovate fast enough or big enough by itself. Collaboration – externally with consumers and customers, suppliers and business partners, and internally across business and organization boundaries – is critical. Wikinomics reveals the next historic step – the art and science of mass collaboration where companies open up to the world.

Naturally enough, his comments apply to the Wikinomics book as much as to February’s conference, but either way, this is an event for the diary.

 

2 Responses to “Wikinomics”

[...] unknown wrote an interesting post today onWikinomics : Spada Professional Services PR FirmHere’s a quick excerptIn this article, Gavin Ingham Brooke, MD of Spada, looks at how US law firms should approach hiring a UK PR agency. The piece is reproduced from Strategies – The Journal of Legal Marketing by kind permission of the Legal Marketing … [...]

[...] unknown wrote an interesting post today onWikinomics : Spada Professional Services PR FirmHere’s a quick excerptThis event is very commercially focused, aimed at CEO’s and CFO’s as much as Marketing Directors and Online Publishers. It will centre on how traditional collaboration has been superceded by virtual collaborations on an astronomical … [...]

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Not so right said Fred

February 2, 2012
fred hat

So Farewell, then, Sir Fred Goodwin.

Now you are just Fred.

Not Right Said Fred, but plain Fred.

The Forfeiture Committee did for you.

No one had heard of it before,

But Dave said it had to act, and it did.

Trouble is that no one knows what to think.

Is it ‘Alas, poor Fred‘,

Or ‘Hurray! Sir Fred is dead!’?

We don’t know.

Do you?

By A. Mob, aged 1,378 and a half.

London Goes AWOL

January 31, 2012
CNN

STOP PRESS:

Fed up with being stuck on the Thames in south-east England, London yesterday decided to move. In a dramatic gesture which augurs ill for the Olympics, the city upped sticks and relocated to East Anglia.

Lawyers were not consulted about the move, and the city’s precise motivation remains unclear. However, financiers fear that London’s decision is a sign that it wishes to downsize. Moreover, a source from London said: “We no longer want to be Britain’s seat of power. If the Scots can deregulate, why can’t we? East Anglia is a nice place where nothing happens. It’s time for a quiet life. Please respect our right to privacy.”

Elsewhere, Birmingham did not do anything, but Manchester was seen to be packing its bags. “There’s an opportunity for us,” said Manchester. “We can become London.”

East Anglia said: “We don’t mind. It’ll be refreshing to be associated with something other than fens and flatness.”

A cartologist at CNN, which broke the extraordinary news, was later fired.

An excellent ad if ever there was one

January 25, 2012
legovader

We seem to be visually led this week but sometimes words proliferate far too much and letting an image do the talking is no bad thing. That’s another way of saying that ACCESS Agency’s work with Lego is absolutely top drawer.