Advertising Goes Native


Spada's research team frequently tackles topics that have never been investigated before.  Here's is a typical study we undertook for the technology company, Hexagram Labs.

In 2014 we completed the biggest survey (of over 1000 respondents across the US, UK and Europe)  into the use - and sometimes abuse - of a still embryonic online platform: native advertising.  

Part of the research team's challenge was that cloudiness obscured the name of the activity itself with 'sponsored content' identified as the most common term.

Click here for #StateofNativeAdvertising2014 pdf